Developed digital content benchmarks and targets for audience growth, engagement and loyalty. Constantly evolved the digital content strategy to surpass targets at key milestones. Created digital content roadmap to ensure successful delivery of pre-Games content for the TORONTO 2015 website, newsletter and social media. Managed digital content staffing plans, vacancies/hiring, project assignments and policies to support pre-Games and Games-time digital content requirements. Translated internal and external communication needs into a content strategy focused on audience engagement. Tactics included: development of unique content, syndication of content assets, centralizing and promoting the conversation with consistent hash tags, user generated content, on-line community outreach and showcasing TORONTO 2015 Brand Ambassadors.

* Oversaw a national health portal network and Increased traffic from 3 million to 4 million unique visitors in a 1-year time span * Created innovative marketing strategies & products to increase audience growth and engagement and achieved up to a 20% conversion rate for client marketing campaigns * Collaborated with Business Development & Sales as a Digital Strategist to develop and pitch new products and translate audience raw numbers into actionable insight * Provided leadership, mentoring and management to the Portal Team. * Directed a cross-platform web analytics integration and client facing reporting interface for marketing campaigns.

* Digital and communications strategy working with clients to directly engage consumers and invite and encourage them to participate in the evolution of their brand. * Services include, but are not limited to: * Digital & Content Strategy Creation & Management * Brand Messaging Development * Search Engine Marketing & Optimization (SEM, SEO) * Editorial Calendar Creation (Social Media, Newsletters, Blogs) * Marketing Automation & Email Marketing * Web Analytics & Insight Reports * Video Production

Working as Engagement Marketing, I serve as the Vice President of Client Services & Marketing in North America to HighStreet.io, a leader in getting eCommerce products found on-line through Product Feed Marketing.

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