Sports Marketing Director - Grassroots Football
Herzogenaurach, Bavaria, De
- Built elite HS outfitting program/buying program, resulting in $2M+ annual sales. - Relationships with Top college adidas football coaches, including Jimbo Fisher Texas A&M, Les Miles Kansas, Mike Leach Miss. State, Tom Allen Indiana, Lane Kiffin FAU, Butch Davis FIU, Skip Holtz LA Tech, Manny Diaz Miami, Billy Napier LA Layfette, Mike Blomgren Rice, Scott Satterfield Louisville, Jay Norvell Nevada, Chris Ash Former HC Rutgers, Geoff Collins Ga Tech, Chuck Martin Miami OH, Chris Creighton EMU, Jim Mora HC UCLA former. - Created/named Friday Night Stripes, broadcasting live on Twitter top HS football games across the world. Selected all match ups and set up through teams, with 14 games total (5.5M+ viewers per game). - For #1 program on Netflix Last Chance U, negotiated and signed both EMU and Independence CC to outfitting deals. Teams were featured programs on this one hour 8 show series for 4 seasons. Viewed by over 33 million people worldwide, per season.- Developed team 7/7 acquisition marketing strategy, ensuring adidas access to all champs and team participation in lucrative social media sponsorship events.- Signed Top 20 teams in 7/7. 250+ D1 recruits, resulting in $3M+ contracts.- Developed QB Retreat in CA with Steve Clarkson. Attendees include Lamar Jackson, DeShaun Watson, Patrick Mahomes, Trevor Lawrence, Josh Rosen, Tua Tagovailoa, Jacob Eason, Shea Paterson, Sam Ellinger, Tate Martell, Justin Fields, Jalen Hurts. - Negotiated/signed company friendly mouthpiece licensing deal, resulting in overall $MM sales year to year, where there was no previous Adidas presence.- Negotiated/signed with NBC Sports for the apparel and footwear rights for the #1 viewed HS all start game, the All-American game on NBC. For last five years, sit on the 4-person selection committee for the All-American football game, recruiting Eno Benjamin, Jacob Eason, Trevor Lawrence, Casey Filikins, Sam Huard, Darnay Holmes and many other.