* Account: Borusan (BMW, MINI, Borusan Holding, Borusan Otomotiv Premium, Borusan Lojistik) * Creating and optimizing campaigns using a variety of advertising platforms (Google Ads, Facebook Ads, TikTok, Twitter, DV360, Adform, Taboola, Campaign Manager 360) * Utilizing a variety of measurement tools to track campaign results and assisting in integration with advertising tools (Google Analytics, Adobe Analytics, Adjust) * Preparing media plans in line with client goals/KPI's and ensuring efficiency across platforms * Working as part of a dedicated team responsible for client's digital marketing strategy across all performance & branding channels * Conducting regular budget pacing and health checks on ad accounts, optimizing campaigns * Working with internal and external teams in planning and launching comprehensive, data-driven marketing strategies * Preparing monthly, quarterly and yearly performance reports

* Prepared promotional marketing presentations and other marketing materials such as brochures * Assisted in customer relationship database (CRM) data migration process, managed and updated database thereafter * Drafted press releases and assisted in content creation for the company website as well as printed materials * Conducted research such as competitive analysis * Assisted in the creation and maintenance of social media content calendars * Distributed and kept consistent inventory of promotional marketing materials * Supported marketing team in any daily administrative tasks * Researched contacts for various conferences and events, and compiled media lists

* Create and execute solid PPC campaigns for numerous brands * Run effective e-commerce and lead generation campaigns * Deliver and report on client KPIs * Ensure best practices when running Search, Display, Video, Shopping and App campaigns on Google Ads * Maintain effective and consistent communication with clients * Manage client budgets and create effective budgeting strategies to deliver a strong return on investment * Work with tools such as Google Analytics, Google Merchant Center, Google Tag Manager, Data Studio, Supermetrics * Extensive knowledge and use of Google Ads Editor * Clients: Saat&Saat, Hepsi Emlak, Logo Yazılım, Jack & Jones, Perspective, Venta Pırlanta, Flormar

* Implemented social media influencer campaigns for new releases * Wrote pitch letters for media such as notable publications and websites * Researched media outlets and created media lists * Transcribed and edited author interviews * Assisted in the creation of monthly newsletter * Created and updated media, social media influencer, and contact lists * Maintained and updated company databases

* Executing and reporting on all digital marketing campaigns * Creating, testing and optimizing paid advertising (Google Ads, Facebook Ads) specifically for app marketing * Responsible for the creation of new websites and landing pages * Managing several social media accounts across all platforms, of which company LinkedIn following grew by 400% * Managing App Store Optimization (ASO) processes to increase app visibility: conducting keyword research, optimizing assets, etc. * Conducting competitive analysis, analyzing industry and market trends to guide strategy