* Define website content & commerce strategies to support business goals * Manage digital marketing team responsible for petsmart.com website updates and promotional execution to increase revenue * Deliver insights-driven site marketing strategies to support enterprise campaigns * Lead integrated digital planning process to ensure seamless omnichannel customer experience

Engage with the community in person and through social media. Ensure store communications are consistent with global brand and locally relevant. Train new associates.

Support the product marketing strategy for Yahoo's media businesses, including consumer marketing campaigns for Yahoo Sports, News, Finance and Original Video programs.

Develop and execute integrated marketing plan to enhance audience perceptions, drive tune-in and grow engagement with Yahoo Sports before, during and after the Summer Olympics. - Create and implement press-worthy, innovative marketing programs involving events, guerrilla and grassroots efforts, promotions, entertainment, digital and social marketing. - Drive ideation for experiential marketing ideas, cull them into tangible and effective program ideas and persuasively pitch concepts to stakeholders, iterating as necessary to meet strategy and objectives. - Manage internal partners and external vendors for creative/technical development and execution.

Plan and deliver consumer acquisition, engagement and retention programs both online and in the physical world. - Executed key components of the integrated marketing plans, including online and offline advertising, promotions, experiential events, email, and social media. Projects included award-winning programs for the 2010 Winter Olympics, Yahoo! Sports "Penalty Shootout" during the World Cup and Yahoo! News "Ask America" during mid-term Elections.

* Lead international implementation of web sites, PR, advertising, direct marketing, POS/ merchandising, sales collateral, and events, ensuring consistent messaging across all media (packaging, ads, web pages, collateral, and press material). * Identify marketing strategies to acquire and retain customers. * Develop international marketing and sales promotional calendar.

* Create global locally-relevant online marketing campaigns to drive audiences to Yahoo Music sites around the world. * Executed multi-faceted international components of software migration to ensure optimal user experience and retention. * Manage best practice sharing of acquisition, retention, and product marketing programs across US and multiple territories.

* Design communications strategy to launch Overture search marketing platform in new territories. * Manage team responsible for site localization. * Lead the rebranding from Overture to Yahoo Search Marketing in 17 international territories and 14 languages simultaneously. * Manage projects through in-house creative services and site development teams.

* Responsible for all product management including, new product selection, production forecasting, competitive intelligence, and field communication within assigned product category. * Create new product launch materials for global product launches. * Develop strategic alliances with partners and manage ongoing vendor relationships. * Develop marketing plans, collateral materials and advertising.

* deliver consumer acquisition, engagement and retention programs both online and in the physical * world. Projects included award-winning programs for the 2010 Winter Olympics, Yahoo! Sports "Penalty * Shootout" during the World Cup and Yahoo! News "Ask America" for the mid-term election. Executed key * components of the integrated marketing plans, including online and offline advertising, promotional contests, * experiential events, email, and social media marketing.