Project-based freelance creative leadership & support.• Art / Creative Direction• Branding• Photo Production / Retouching• Social / Digital Design• Styling• Video ProductionFOCUS | CPG, DTC, Food & Beverage, LifestyleCLIENTS | Bright Cellars, City of Los Angeles, Companion Candles, Glammy Vanity, Insta360, Kettle & Fire, NOKA Organics, Philz Coffee, Shawne Merriman: Lights Out, Shield Healthcare, YogaAnytime, and independent partners.

• Directed end-to-end creative development for all brand photo [lifestyle & studio], video, copy, and design: creative strategy, concepting, art direction & treatments, production, post-production & retouching, and asset creation for a variety of channels: Amazon, digital/web, email, event, PR, social, retail• Led brand’s first, retail-ready packaging system, launching nationally for the Fortune 1 retailer: agency explorations, in-house design, packaging form logistics, photography, copy, and consumer testing• Established and managed brand visual identity across owned/earned/paid channels for brand standards and quality of creative; created in-house and externally via agencies & creators• Developed and supported the Creative & Content Team’s [art director/copywriter, digital designer, packaging designer, photographer/producer, project manager] individual growth and fostered intradepartmental and cross-functional collaboration• Partnered with channel owners to strategize, test, and analyze channel-specific creative opportunities to increase engagement, traffic, and conversionPRIMARY CHANNELS | A/V, Amazon, Digital Media, eCom, Packaging, Social MediaSECONDARY CHANNELS | Ambassador, PRFOCUS | CPG, DTC, Startup, Retail

Therabody | The parent company of Theragun & TheraOne• Led internal teams [incl. 2 senior editors, 4 retoucher/designers, project manager & media assistant], contractors [incl. 10+ photographers, videographers, retouchers, animators], and 5+ agency partners for full-service creative production & direction for global Therabody brands: Therabody, Theragun, TheraOne, Therabody Media, Therabody University• Concepted, executed, and protected brand vision & narrative through pre / pro / post for photo and video [including international localized assets] for campaigns, paid ads, and partnerships• Implemented company-wide data asset management system from RFP to establishing 250+ metaproperty structures and partnering in onboarding over 60 primary users• Experienced in remote direction for domestic and international photo and video productionsPRIMARY CHANNELS | A/V, Social MediaSECONDARY CHANNELS | eCom, Influencer, PR, RetailFOCUS | Health & WellnessPARTNERS | [Brand] Gatorade, (RED) // [Athlete] Amanda Anisimova, Collin Morikawa, DeAndre Hopkins, Johnny Gaudreau, Maria Sharapova, Paul George, Trent Alexander-Arnold

• Brand creative direction• Photo [Pre/Pro/Post]• Video [Pre/Pro/Post]

spacecamp | an independent division of the [a].network• Directed on-site content production and off-site event coverage, including concepting, budget, design, and filming to post-production and publishing, for client social media activations and brand campaigns—ranging from $15K-$250K+• Defined and designed agency-wide deck processes and layouts, as well as server re-org, for increased internal efficiencies and established agency standards for client-facing output: pitches, social, digital, and broadcast asset reviews• Strengthened integration between Social, Digital, CG, Broadcast, Insights, and Strategy departments for cross-functional production of cohesive pitches and effective, long-term content creation workflows• Lead Production team [incl. 1 producer, 1 coordinator] development and mentored individual professional growth through enriched project ownership and clear internal communication channelsPRIMARY CHANNELS | A/V, Digital, Project Management, Social MediaSECONDARY CHANNELS | CG, Key Art FOCUS | Entertainment, Gaming, VRCLIENTS | Adult Swim Games, Amazon Studios, Oculus by Facebook, Twitch Prime

• Formed and guided narrative strategies for new IPs, including creative vision, positioning, tone, and social activations, for 360° campaign rollout pitches for leading entertainment studios: Netflix, Sony, and A24• Initiated and defined standardized pitch deck formats, and cross-department workflows, leading to accelerated and increased cohesion of in-house collaboration for quick-turn client presentations • Lead client-facing presentations: developing strong external relations, while aligning creative teams and executive stakeholders with precise direction• Defined the internal relationship and workflow between departments, partnering with creative directors, producers, and designers to drive creative assets from ideation to final campaign deliverablesPRIMARY CHANNELS | Digital, Project Management, Social MediaSECONDARY CHANNELS | A/V, Key ArtFOCUS | Entertainment, GamingCLIENTS | 2K Games, A24, Netflix, Sony, Starz

• Lead internal team [incl. 2 editors, 1 social coordinator] and 2 integrated agency partners to elevate content quality while balancing production and media budgets, optimizing for monthly campaign objectives• Produced and managed all photo and video shoots for national outlets, including pre-roll, website, campaign microsites, media buys, email, and POP• Established and supervised tone development, messaging and visual aesthetics of the content, taking the project from pre-production and execution to media ad buys and campaign performance analysis• Designed all primary social and digital graphic assets, while supporting photo retouching and design across brand website, loyalty email, and PR activations• Oversaw co-branded and campaign creative assets to ensure brand identity: AMEX, Casamigos Tequila, Coca-cola, Constellation Brands, Gold Peak Tea, NestléPRIMARY CHANNELS | A/V, Digital, SocialSECONDARY CHANNELS | Influencers, PRFOCUS | Food & Beverage

• Established the national company protocol, voice, and style guide transforming and setting an executional precedent for all social media channels [brand, 200+ local restaurants, and direction for international partners]• Directed and produced all social content shoots, creative design, and calendars, while facilitating 100% localized community management across brand channels• Accelerated content creation and developed partnerships strengthening publishing opportunities, increasing organic local SEO with 81% fan growth and producing 53.4M incremental impressions YOY

• The liaison between California Pizza Kitchen and local community marketing• Projected, planned and promoted period sales and events via localized restaurant marketing strategies• Expanded individual store's publicity and relational development through face-to-face connections, local e-mail marketing, social media and outreaches• Strengthened relationships with local businesses, associations, schools and non-profit organizations, while preparing proposals and fundraising events• Organized and executed off-site events across Southern California, including as the international NEC INF Wheelchair Tennis Masters and nation-wide CAL LAX Classic

• Fine arts and luxury wedding second shooter, focused in Los Angeles and across Southern California