Santiago Ruiloba Email and Phone Number
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Marketing & Innovation Manager, Comex Member - Andeans BuNexans Jun 2021 - Jun 2024PeruBuilt and led new Marketing & Innovation function in 3 Countries. Defined and executed 5-year strategic plan, which resulted in launch of +10 products in first 3 years of operations, growing EBIDTA 1.6x.
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Agente Bcp - Bu ManagerBanco De Crédito Bcp Oct 2019 - Aug 2021Lima, PeruCreated a new Business Unit and set up Agile methodology. Lead software/hardware team in technology change, resulting in incremental profit and new revenue streams. Developed and executed strong operating plans that allowed BU to increase customer experience in 6% during Covid challenging times.
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Commercial Manager - Digital ProjectsBanco De Crédito Bcp Mar 2018 - Sep 2019Lima Province, PeruDesigned and executed digital strategy for Retail Banking; including the creation of a new role that resulted in +500K educated customers and incremental profit. Established an incentive system that allowed company's P2P money transfer reach +2MM customers and become the market leader.
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Innovation - Associate Marketing Manager - BakingGeneral Mills Jul 2016 - Jun 2017Minneapolis-St. Paul Y Alrededores, Estados UnidosLed innovation initiatives for Betty Crocker, including the development and execution of a seasonal strategy that resulted in incremental revenue and profit. Managed team of 10+ cross-functional leaders through extensive consumer interactions, resulting in the identification of new product platforms.
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Associate Marketing Manager Intern - SnacksGeneral Mills Jun 2015 - Sep 2015Minneapolis-St. Paul Y Alrededores, Estados UnidosAnalyzed competitive landscape, shifting consumer trends, and customer dynamics in Snacks category, which resulted in the creation of a market disruption plan.Built a go-to-market strategy for a new product launch that addressed health-conscious consumers and resulted in significant incremental sales.
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Regional Marketing Manager, North RegionSabmiller Nov 2013 - Jun 2014Chiclayo, PeruDesigned and executed marketing strategy for Peru’s Northern Region; communicated local market insights to head office Marketing Department in Lima and conducted nationwide marketing campaigns adapted to the local market.
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Regional Marketing Manager, East Region / Temporary Brand ManagerSabmiller Jan 2013 - Oct 2013Pucallpa, PeruDesigned and executed marketing strategy for Peru’s remote, culturally and linguistically diverse and politically unstable Eastern Region (Peruvian Amazon). Defined Regional brand's strategy and lead a team of 6+ cross-functionals Consumer Insights, Trade Marketing, Sales in executing marketing campaigns for the brand.
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Trade Marketing CoordinatorSabmiller Sep 2010 - Dec 2012Lima, PeruCreated and implemented point of sale (POS) strategies for fourteen brands over six channels; Established milestones and monitored progress of strategies in key customers. Designed customized POS material to ensure each brand play its intended portfolio role across channels.
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Sales&Trade Marketing AnalystSabmiller Jun 2008 - Sep 2010Lima, PeruDesigned and implemented the Modern Channel strategy; promoted and implemented projects addressed to supermarkets, convenience stores, and Cash&Carrys.
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Santiago Ruiloba Education Details
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Northwestern University - Kellogg School Of Management2016 Mba
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Universidad Del Pacífico (Pe)Graduated Top One-Third Of The Class
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Universiteit MaastrichtInternational Exchange Program
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Start your free trialFrequently Asked Questions about Santiago Ruiloba
What company does Santiago Ruiloba work for?
Santiago Ruiloba works for Trupal
What is Santiago Ruiloba's role in his/her workplace?
Santiago Ruiloba's role in his/her workplace is Marketing & Innovation Manager.
What is Santiago Ruiloba's email address?
Santiago Ruiloba's email address is sa****@****ail.com
What is Santiago Ruiloba's direct phone number?
Santiago Ruiloba's direct phone number is +161272*****
What schools did Santiago Ruiloba attend?
Santiago Ruiloba attended Northwestern University - Kellogg School Of Management, Universidad Del Pacífico (Pe), and Universiteit Maastricht .
What are some of Santiago Ruiloba's interests?
What is Santiago Ruiloba's role in his/her workplace?
Santiago Ruiloba has skills like Marketing Strategy, Marketing, Trade Marketing, Sales, Estrategia De Mercadotecnia, Emerging Markets, Fmcg, Beverage Industry, Customer Insight, Marketing Research, Key Account Management, and Brand Management.
Who are Santiago Ruiloba's colleagues?
Santiago Ruiloba's colleagues are Alexis Anticona Guarniz, Harvery Ayachi Tello, Juan Andrés Ramos Pereda, Segundo Gregorio Guerra Perez, Jhan C. Sandoval, and Ivon Tarazona (Nutricionista). and Javier Yesang.
Who are the industry peers of Santiago Ruiloba at other companies?
Santiago Ruiloba's peers at other companies are Luis Enrique Cuadros Pardo, Mauricio Lopez, Daniela Andrade Tudela, Gerardo (Mikio) Makabe, Graciela Zoeger Kuljevan, and Astrid Heredia Gamero. and Patrick Feldman. Santiago Ruiloba's peers at other companies are Luis Enrique Cuadros Pardo, Mauricio Lopez, Daniela Andrade Tudela, Gerardo (Mikio) Makabe, Graciela Zoeger Kuljevan, and Astrid Heredia Gamero. and Patrick Feldman.
