User Interface and User Experience Designer - Worked with clients like Tata sky and currently working with Amazon (full-time employee on contract) - Speaking to customers to understand their needs, pain points, journey to create customer centric products - Understanding the product vision and balancing it with customer needs and stakeholder requirements to create an optimised experience - Analysing and leveraging data derived from customers and implementing findings into the product design and user experience- Analysed existing digital platforms and identified user experience issues - Designed user journeys, wireframes, UI design components, service blue prints, detailed prototypes and end to end flows, as a part of the iterative design process.- Created videos for marketing product pitch Cross business stakeholder management - Managing a UX backlog to ensure productivity, efficiency and transparency among stakeholders- Allocating time to manage multiple projects, stakeholder asks and meet project deadlinesCustomer research training - Trained a team for a customer research experiment- Training included: conduct research calls, empathise with customers, understand customer problems, troubleshoot and probe customers to derive more data on customer needs, pain points, preferences, age groups- Goal: Derive data to further improve the experience by directly speaking to customers while providing customers with a reliable point of contact for any issues faced

Visual design and UI/UX Design- Worked with a FinTech start up to build the first digital solution for retirement transfers from scratch to the first launch- Recruited and managed freelancers - Balanced tradeoffs between budget constraints, tech constraints and business requirements experienced by start-ups to create an optimised user experience - Designed for both digital and physical platforms Brand Identity and Marketing Materials- Created a brand identity and implemented it across all marketing materials- Designed the company's website, application, pitch decks, information packets, and other marketing materialsDigital Products ( website design, designed 2 applications )- Collaborated with the team to understand the product goals, business requirements and compliance regulations - Created a set of design principles to organise and guide the design process- Keeping in mind customer needs, budget constraints, compliance regulations and tech constraints created a detailed design system and screen frameworks - Created and tested wireframes, detailed prototypes, user journeys and site maps for 2 apps- Collaborated with the tech team to ensure designs and interactions were executed accurately, maintained regular quality checks and consistent product testing/feedback loops

Visual Design Intern in the Fragrance department- Based on brand guidelines, created digital banners, fragrance packaging and 3D models for In-store product displays- Designed and presented a campaign and packaging for organic perfumes

Created digital banners for upcoming events including studio tours, visiting artists and workshops, in collaboration with board members of SAIC AIGA student chapter. Collaborated to design a Vinyl inspired by Susan Kare’s Apple icons.

Assisted in the production and design of premium letterpress wedding invitation suits, business cards and sample books.

Collaborated with a team to plan page layouts for Untitled Magazine that showcases the art of students at SIAC. Determined suitable typeface combinations, sizes, text alignment and the most visually appealing combination of image and text for each spread.