Viteri Vibes is a specialized boutique marketing agency that empowers digital entrepreneurs and course creators grow their online presence. - Expert at creating online funnels, courses and magazines. - Mentor to hundreds of female entrepreneurs. - Pioneer in the field of Video Podcasting. - Content master, creator and editor.

Assumed a leadership position in a newly created role with comScore, a $350MM media measurement and digital analytics company, leading the company’s global demand generation function, business insights, website, customer satisfaction and reference program, rebrand efforts and managing a $3.5MM global budget. - Drove outstanding results, serving as the architect of the global demand generation function that was responsible for generating over $2MM in marketing-sourced CV and over $13MM in marketing-influenced CV in 2017.- Championed the adoption of Allocadia, a planning and budgeting tool, which became essential to the administration of the company’s $3.5MM global marketing budget; additionally, the output from Allocadia provided invaluable insights that improved the company’s annual operational planning process.- Spearheaded a comprehensive corporate rebranding effort, featuring a re-launched website in nine languages, digital letterheads, new stationery, email signatures, fourteen digital email templates, and over 80 types of sales collateral.- Pioneered the development of new sales enablement tools within Salesforce, including the Marketing Activity View that empowered sales professionals with insights into the digital behavior of their clients and prospects, as well as the External Marketing Library, offering a library of over 280 customer-facing assets.- Designed customized Lead Scoring Models to aid sales efforts in the Asia Pacific, Canada, EMEA, Latin America, and the United States, tailored to meet the individual needs and requirements of each region.- Led the development and automation of weekly, monthly, and quarterly reports and dashboards featuring key performance indicators appropriate to the informational needs of individual stakeholders.- Recognized with the 2015 Rookie of the Year Markie Award for leveraging marketing technologies to create customer-centric campaigns that delivered increased engagement, conversation and ROI.

Demonstrated track record of success and achievement at this $1.5B enterprise software company - with over 10,000 enterprise customers in over 70 countries; marked by a series of promotions to positions of increased influence, authority, and accountability.- Fulfilled a critical role developing and executing the marketing and demand generation efforts for The Americas – the company’s largest revenue generating territory, across three business lines, seven industry verticals, and three sales regions. - Maintained accountability for a $4.2MM budget for the planning and execution of marketing and demand generation activities for The Americas.- Partner with the sales leadership team to establish vertical and horizontal go-to-market priorities, to agree on lead taxonomy and demand waterfall stages and to implement service level agreements between sales and marketing with the objective to cultivate the sales pipeline of marketing qualified leads (MQLs).- Collaborated with the Sales and the Product Management Team to build and execute vertical marketing campaigns that aligned to revenue targets for the entire LATAM region, including email marketing, webinars, events, PR featuring valuable content created in partnerships with Analyst Firms; such as, Gartner and Forester.- Led the development and implementation of partner marketing programs with resellers for seven industry verticals across three sales regions.- Envisioned, developed, and deployed marketing KPIs to provide objective means of gauging progress towards established goals and to demonstrate the return from Marketing’s Investment (ROMI).- Achieved distinction as one of 18 employees selected from a total of 2,800 candidates globally to be part of the Company’s Elite High Potential Program.

Recognized for building and implementing innovative demand generation programs to grow market share in Latin America, coupled with formal processes to measure the effectiveness of the marketing investment. - Selected by the Executive Board to facilitate the development of the brand recognition and demand generation strategy that helped enter into the Brazilian market.- Authored industry vertical value propositions and messaging to fuel the demand generation efforts for the region and to serve as sales enablement materials to strengthening the capabilities of the sales force in Latin America.- Appointed by the Chief Executive Officer as the leader of a global task force formed to build a competitive country fact book for investors and the Board of Directors.- Partnered with C-level executives from Latin America clients to create over 20 new case studies and customer references.

Recruited with a mandate to build and execute marketing campaigns focused on communicating the value proposition of the company’s flagship product to clients and prospects on a global scale. - Served as a trusted advisor and subject matter expert providing guidance and direction on marketing to the regional marketing teams in 18 countries, bolstering campaign adoption from 20% to nearly 100%.- Credited with building and executing an integrated marketing campaign that expanded the user community from 800 members to over 3,000 over the course of a single year.- Developed and implemented sales and marketing collateral in over nine languages.

- Established global public relations function for the organization resulting in savings of $200,000+ per year.- Led global PR strategy in alignment with stakeholder’s vision and objectives and managed PR budget.- Led all marketing and public relations activities for global M&A and IPO on NASDAQ.- Served as primary contact for all media relations, including: trade journals, dailies and all PR related events.- Launched and managed customer satisfaction and award decision survey programs.- Created, launched and implemented new brand, design and messaging globally.