Provided weekly/quarterly EDM & PowerBI dashboards updates on Disney & FOX TV channel performance to internal stakeholders.Redesigned & improved on Disney+ HotStar CRM research questionnaire flow and methodology, as well as contributed to the creation of the dashboards.Took on responsibility to prepare & present CRM initial research findings to the entire Disney+ Hotstar SEA team, educating them on the concept of Net Promotor Score.Worked on brand tracker studies for Disney+ Hotstar launches in Indonesia, Malaysia, Thailand, Hong Kong & Taiwan. Extracted GWI data and created database for team’s easy access.Trained newcomers on TV measurements (data, tools, methodology) as part of their onboarding.

Held monthly sharing sessions with internal stakeholders and provided support for their monthly KPI presentations to CEO & Senior Leadership Team.Designed & reinvented reports. Cleaned up the insights aspects of the team, and set good work flows for reporting.Provided valuable insights on customers’ pain points & recommendations to improve their user journeys.Led machine learning trainings on Voice of Customer platform and improved the accuracy of open-ended output by 10% in half a year.Extracted and analysed massive CRM data which helped get KPI targets out earlier by 2 months.

Senior Research Analyst (Jun15 to Dec15)Research Analyst (Aug10 to May15)Regional research lead for all ad-sales related decisions by providing creative solutions and strong sales angles for clients, while managing their expectations at the same time. Designed and delivered regular and ad-hoc ad-sales decks with channel network strengths and profiles for convincing sales pitches to increase advertising revenue.Planned and executed digital advertising campaigns to ensure KPIs are achieved in a timely manner. Developed training materials including the coordination of training schedules and subsequent facilitation to sales teams (6x teams in APAC) and new recruits on the basics of linear TV and digital analytics.Support on top management presentation decks to identify business opportunities and challenges.

Client Solutions Executive, Customised Research (Feb 2007 to Mar 2009) – RegionalClient Service Executive, Retail Measurement (Jul 2006 to Jan 2007) – Regional (Maternity Contract Cover)Provided dedicated support for 4 clients, including one key major FMCG account. Executed several different types of research for them such as brand tracking, branding, mystery shopping, consumer satisfaction, online studies, specializing in concept & product testing, new product launch and usage & attitude studies.Compiled monthly retail sales trends and provided insights on client’s sales performance in supermarkets and mini-marts to help identify opportunities and counter challenges.