• Leading strategic thinking with executive team to establish and maintain the company roadmap• Managing a team of individual contributors across product and design• Leading user research, design testing, and requirement writing to develop prioritized features• Lead, mentor, and develop a growing team of PMs, Designers, and Researchers to achieve high performance and create a great employee experience

• Led the UX redesign of the core shopping experience to a step change increase in the overall site conversion rate and related KPIs• Led the product team in revamping our stylist lead and onboarding experience to increase the total number of stylists from 30k stylists to over 100k stylists on the platform• Prioritized and managed engineering and design backlogs• Established A/B testing program and led team to a data informed product development process

• Managed digital product initiatives and planning to achieve business objectives• Led engineering and design teams to execute the roadmap for the website, MLM tools, and mobile app• Leveraged A/B optimization testing, competitive analysis, and market research to deliver a superior product• Collaborated with various business units including digital marketing, direct sales, marketing analytics, and external agencies to enhance the product roadmap and create solutions for MLM specific needs• Wrote and prioritized product requirements and managed the product roadmap

• Created and led developers to produce our ecommerce pre-sale site• A/B tested numerous versions of the pre-sale site until ideal conversion metrics were achieved• Collaborated with digital marketing team to A/B test display/retargeting/social/SEM, to achieve ideal conversion metrics in conjunction with A/B tests of pre-sale site design• Grew pre-sales from $0 to $1M+ in less than 6 months• Wrote and prioritized product requirements and managed the product roadmap• Strategized with executive team to successfully raise $5M+ Series A funding

• Raised Seed funding• Designed iOS app and website UI/UX• A/B tested app functionality and design to achieve business goals• Managed engineering backlog to complete tasks successfully and efficiently

Acquired (FlashNotes)• Raised Seed funding and launched product on 10+ campuses• Developed and executed marketing strategy (campus/affiliate/SEO/Social)• A/B tested website functionality and design to achieve business goals• Led negotiations for successful acquisition to FlashNotes (FlashNotes.com)