■ Develop brands and visual elements, from logo design and style guides to the digital and print applications.■ Develop innovative marketing initiatives based on research and the client's needs.■ Understand the customer’s goals to create visuals that resonate with their target audience.■ Align the client's strategic vision with social media content creation.

- Lead the creative process and facilitate collaboration betweenclients and the marketing team.- Lead marketing strategies by promoting a consumer-centeredapproach that meets commercial and marketing objectives.- Develop innovative marketing initiatives based on trend research and emerging technology aiming for customer satisfaction and brand loyalty.- Lead the adoption efforts of the institution’s brand strategies by proposing and implementing innovative ways of interacting withour target markets.- Design, develop, and direct tailored campaigns, ads, design pieces, and photo shoots in physical and digital formats.- Create alliances inside and outside the institution.- Manage a diverse team that handles marketing, design, webcontent, social media, and public relations.- Foster an open culture that encourages innovation.- Collaborate in strategic planning at different levels of the institution.- Ensure that the visual identity of the brand is properly applied.- Supervise contracts with external suppliers and manage the budget.

− Develop new branding, rebranding, and continue with existing branding and identity for different departments, centers and events.− Develop logos, illustrations, advertisements, flyers, posters, banners, invitations, magazines, annual reports, brochures, tri-folds, billboards, signage, landing pages, web pages, newsletters and any other printed or digital marketing elements needed.− Assist in the development of marketing campaigns for the college, and any other entity falling underneath its brand.− Manage all printed material, from quoting to delivery.− Supervise and direct two people.− Overlook photo-shoots.− Research, propose, and implement new and more effective communication through visual elements.− Work under the umbrella of the university’s visual identity guideline to ensure uniformity of design in all aspects and types of communications.− Assist other personnel with design, print or branding questions.− Assist with events, as a photographer, with registration, or whatever is needed.− Assist with translations in Spanish.

− Develop new branding, rebranding, and continue with existing branding and identity for the different Coles’ Departments including graduate programs, certificate programs, centers for excellence, alumni, events, and Coles College wide visual identity plan.− Develop logos, illustrations, advertisements, flyers, posters, banners, invitations, brochures, tri-folds, billboards, signage, web pages, newsletters and any other marketing and advertising branding elements needed.− Assist in the development of marketing campaigns for Coles and entities falling underneath the Coles brand.− Research, propose, and implement new and more effective communication through visual elements.− Research and learn how to work effectively with different and new media.− Work under the umbrella of KSU Visual Identity Plan to ensure uniformity of design in all aspects and types of communications.

− Assist in the development of marketing campaigns for Coles and entities falling underneath the Coles brand.− Research, propose, and implement new and more effective communication through visual elements.− Work under the umbrella of KSU Visual Identity Plan to ensure uniformity of design in all aspects and types of communications.

− Create layout and design of the magazine.− Create concepts, edit pictures, and illustrate articles. − Edit copy in English and Spanish.− Managed proofing and printing details.

− Action photographer for sport events.− Photo Editor.− Advertising design.− Managed printing specs and process.− Sales consulting.