Serve as the key, day-to-day agency representative for our clients.Oversee internal Marketing department operational work.Help clients scale their businesses across platforms.Consult with clients regarding ad policies of FB, TikTok, Google, etc., and assist them with compliance.Solve issues on behalf of advertisers, working towards long-term solutions.Consult advertisers on short and long-term KPIs to reach their marketing objectives.

Side hustle

Overall content management - scheduling and managing content calendars.Interacting with clients to understand the briefs, creation of content, and execution on the various digital platforms along with offline campaigns and activities that might be required as per the promotional strategy.Servicing the client to ensure maximum satisfaction.Developing and delivering documents, such as press releases, articles, listicles, etc in a timely manner.Own growth metrics of social media channels: reach, engagement rate, follower growth, etc.Ensured consistent brand positioning and tone of voice across all platforms for clients.Coordination with the internal departments for all the brand requirements from planning to execution to maximize the impact of social media efforts by ensuring alignment in communications across channels.Staying up to date on trends and best practices for social media.Staying up to date on what competitors and other brands are doing on social media.

Organic and paid promotional activities on social media (Holitoor and Trawey)Up-selling and cross-selling of various tour packages and experiences offered by the company.Managing company website (Holitoor and Trawey).Managing company profile on travel websites such as TripAdvisor and Airbnb.Overall content management - scheduling and managing content calendars for Trawey Tours and Holitoor (Facebook and Instagram).Own growth metrics of social media channels: reach, engagement rate, follower growth, etc.Ensured consistent brand positioning and tone of voice across all platforms.Coordinating with teams for daily customer management and delivering on activities to maximize the impact of social media efforts by ensuring alignment in communications across channels. Staying up to date on trends and best practices for social media.Staying up to date on what competitors and other brands are doing on social media.Customer support and review collection.

Organic promotional activities on social media. Managing company website Overall content management - scheduling and managing content calendars (Facebook and Instagram).Own growth metrics of social media channels: reach, engagement rate, follower growth, etc.Ensured consistent brand positioning and tone of voice across all platforms.Staying up to date on trends and best practices for social media.Staying up to date on what competitors and other brands are doing on social media.

Being part of a team, I performed activities such as :- Design and implementation of creatives on Canva for company website, promotional events and social media.- Data collection for impact assessment.