Robert Russotti

Robert Russotti Email and Phone Number

Senior Director Online Marketing @ ANSI - American National Standards Institute

Robert Russotti's Contact Details

Robert Russotti personal email

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Robert Russotti's Current Company Details

Ansi - American National Standards Institute

Senior Director Online Marketing

Robert Russotti Work Experience Details

  • Senior Director Online Marketing
    Ansi - American National Standards Institute Sep 2005 - Present
    Washington, Dc, Us
    • Provided strategic direction and oversight for the ANSI Webstore, driving sustainable sales revenue growth.• Led ANAB.ANSI.org to achieve substantial sales revenue growth through effective management and strategic planning.• Developed and executed annual budgets and quarterly forecasts, optimizing resource allocation for maximum impact.• Managed a dynamic team of marketing and advertising professionals, fostering a culture of innovation and excellence.• Oversaw technical aspects including SEO, analytics, UI, and UX to enhance online performance and user experience.• Maintained industry relationships and executed projects with international standards partners and a range of vendors.• Collaborated with finance, human resources, legal, information technology and communications teams.• Managed cross functional projects with IT, QA and production departments.
  • Communications Officer
    Eastern Suffolk Boces Sep 2003 - Jul 2005
    Patchogue, New York, Us
    Doubled the amount of news published and doubled web traffic using direct mail, publicity and radio resulting in measurable improvement in enrolments, public opinion, and awareness for the diverse programs and services of this organization with 3,000 employees. Made regular, periodic reports to the Board Committee on Communications, managed PR agency relationship and department budget. 5 direct reports. Increased productivity 20% and improved workflow and on time performance bystandardizing procedures and file sharing policies. Organized, trained and modernized the ommunications department. Evaluated, deployed SharePoint Intranet site, saving $600,000.
  • Owner
    Entity Marketing Consulting Jan 1997 - Oct 2004
    Led project based consulting services in social networks, online lead generation, ecommerce and a wide range of projects, including branding, marketing research, advertising, communications, strategic planning. Created direct mail campaigns and communications strategies, plan advertising and publicity campaigns, buy online advertising, analyze web traffic and campaign performance on dozens of sites. Developed and designed over 40 websites; provided search optimization and market research services. Direct and train client staff. Manage cross functional teams and vendors.
  • Executive Vp Marketing & New Business Development
    Devise Associates Nov 1999 - Feb 2001
    • Sell and market computer network consulting services. • Managed marketing and sales staff.• Reorganized New Business Development Group and increased sales of computer consulting services $1,000,000 (30%) in six months.• Evaluated and deployed enterprise CRM solutions for direct marketing.• Developed and implemented sales forecasting and lead tracking.• Create and execute territory management plans, account plans, budgets and forecasts, sales compensation programs, sales incentive programs.• Develop integrated communications program,• Established corporate public relations program. • Research and qualify sales leads, negotiate and resolve billing issues. • Created presentations and sales training programs. • Increased web traffic and sales leads 500% in ten months. • Created and executed advertising, publicity and marketing plans for new products and services. Evaluated and selected agencies. • Directed redesign of website, logo and collateral materials• Maintained and managed co marketing alliances with Microsoft, Computer Associates, Novell and many other computer hardware and software manufacturers.
  • Director Of Industrial Marketing
    Msc Industrial Supply Mar 1998 - Sep 1999
    Davidson, North Carolina, Us
    Maintaining double digit growth and penetrating new markets was a priority for this Fortune 200 distribution company. The company wanted to research market needs to identify new market opportunities. Created strategic plan for market expansion in US for $600,000,000 industrial supplies distributor. Conducted field research into buyers' needs and attitudes, as well as analysis of sector market potential. Developed business plan to create ecommerce presence, increase geographic expansion in untapped regions of the US and enter into the laboratory supply business.
  • Director Of Marketing
    Olympus Jul 1993 - Mar 1998
    Center Valley, Pennsylvania, Us
    Took a declining unprofitable segment and turned it into the most profitable category in the consumer products division. Introduced industrial and medical digital imaging software and directed product marketing strategy for clinical instruments, microscopes, video cameras and software.Precision Instruments Group 1997 - 1998 •Directed marketing strategy for $30,000,000 clinical and education segment including microscopes, high resolution video monitors, video cameras, histology products and imaging software.•Managed marketing and technical support staff.•Negotiated OEM supply contracts for video cameras, medical and industrial imaging software and hardware adding over $1,000,000 in first year sales. Consumer Products Division 1993 - 1997•Increased market share, restored profitability and growth.•Directed overall business strategy for $30,000,000 consumer electronics / office products, accessories and blank audio tape category.•Defined product positioning based on market research, competitive analysis and consideration of international markets. •Budget control of $4,000,000 in advertising and promotional funds, $20-25 million for inventory.•Oversaw design and launch of NoteCorder electronic voice recorders and digital audio recorder line. Increased sales $4,000,000 in year one. •Produced comprehensive business plans and negotiated OEM supply agreements.•Managed marketing staff and agencies, trained field sales force.•Managed market research agencies, conducted surveys and focus groups, used syndicated research to track market share, retail inventories and sell through, buyer preferences and demographics.•Introduced new packaging and merchandising and trade and consumer promotions resulting in improved brand image and 30% higher overall sales.
  • Senior Product Manager
    Sony Materials Research Corp 1989 - 1992
    Managed international marketing and worldwide inside sales support for $50,000,000 semiconductor capital equipment product line. Organized trade exhibits, managed product line publicity and advertising. Conducted market research and wrote business plans. Managed contract reviews and negotiated purchase agreement terms.
  • Product Marketing Manager
    Voltaix, Inc. Feb 1984 - Sep 1989
    • Invented a manufacturing process, patented it and helped plan and form Voltaix, a start-up manufacturer of industrial gases for the semiconductor and photovoltaic industry.• Responsible for manufacturing, strategic planning, marketing and sales.• Identified and formed relationships with global suppliers, potential customers and international distribution partners.• Solved complex problems involving production, safety, environmental and shipping regulations.

Robert Russotti Education Details

  • Long Island University
    School Business Administration
  • Adelphi University
    International Marketing
  • University At Albany
    Chemistry W. Math & Physics

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What company does Robert Russotti work for?

Robert Russotti works for Ansi - American National Standards Institute

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Robert Russotti attended Long Island University, Adelphi University, and University At Albany .

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