* FP&A Analyzed monthly brand Profit and Loss (P&L) statements, effectively identifying and communicating sales trends, cost variances, and overall profitability. The Excel-based model developed for this purpose empowered brand managers to make informed decisions in pricing, discount strategies, and cost-saving initiatives. Enhanced the approach to identifying key opportunities for price optimization, discount strategies, sales volume enhancement, cost control, and margin improvement by creating a user-friendly Excel visualization dashboard. This dashboard provided brand managers with easy access to relevant metrics and KPIs, streamlining decision-making processes. Played a pivotal role in the cost analysis of raw materials and packaging components, providing essential support for product margin improvement initiatives that resulted in a significant cost savings of $110,000 in 2018.

White Shark Media is a leading Digital Marketing Agency that delivers online marketing solutions Increased brand awareness, lead generation, and eCommerce revenue for over 30 clients by implementing a 6 to 12-month marketing strategy plan across Google Ads platforms focused on effective keyword targeting, bidding strategy optimization, data analysis & reporting, and audience segmentation Performed monthly competitive analysis with Google Analytics benchmarks identifying improvement opportunities that resulted in ad A/B testing, competitor targeted campaigns, and audience targeting optimization Maintained 90% or above customer satisfaction and retention rate by meeting campaign ROI targets, cultivating meaningful relationships and giving quick response to issues

* Multimillion-dollar budget management and forecasting for Azure cloud physical infrastructure security. My key areas of focus include: * Conducting in-depth research to identify program opportunities for optimization. * Defining clear success criteria and performance metrics for effective budget execution. * Collaborating across teams across geographies and disciplines, to align with the organization's needs and objectives. * Leading strategic priorities and supporting projects.

* Reviewed file reports according to security information policies from the Central American Bank of Economic Integration (CABEI). * Supported the development of CAMELS rating system of several Central American banks and financial institutions. * Used project agreements and resolutions database to check credit report destruction according to the policy of minimum retention at 10 years after completion of the operation. * Digitized and indexed project resolutions, correspondence, reports, and legal documents into the enterprise content management software OnBase. * Exported reports to folders in Nicaragua´s Management network. * Received training on methodological aspects, practical applications, and FDI and inclusive growth of the Social Progress Index from the US-based nonprofit: Social Progress Imperative. * Attended the VIII Central American and Caribbean Conference of Micro finance, a three day conference were I learned about the competitiveness a firm or bank needs to use technology for financial inclusion.