Developing and executing multichannel Health Care digital marketing strategies.

Marketing Strategist, Platform Manager, and Customer Support lead for the launch and growth of OnlyGood.tv on YouTube, the go-to place to take a break from the daily swirl for some Good News. Our growth strategy is focused on developing, testing and analyzing a mix of Organic and Paid campaigns, Search, and Live Events across multiple Social Media platforms to raise awareness and drive subscriptions. Working closely with our Series Talent partners, "Test and Learn" is our mantra for identifying the most successful tactics and refining our approach to build a loyal audience. We are actively Identifying prospective program sponsors who will use our evergreen content or create original videos to build their brand and support the causes that are important to them.

Assessing and enhancing the targeting, messaging, and analytics of Healthcare marketing campaigns in order to implement new solutions and deliver insights that improve patient outcomes and HCP engagement while managing costs. Current focus is on the launch and ongoing support of global Oncology brands.

Pharma Marketing Strategist for global brands in Immunology and Oncology developing Patient and HCP growth and communication strategies that drive the implementation of advanced services and support programs. Defining Key Performance Indicators (KPIs) for program measurement and optimizing program ROI are key focus areas. Also providing support to cross functional teams by mapping Patient and HCP journeys and creating their related profiles to guide messaging content and cadence.Supported a new product launch by delivering a condition category assessment, competitive analysis, and prospect patient profiles. Leveraged Social Listening tools to gather insights on product preferences and key areas of patient distress. Investigating the potential of technical innovations (Wearables, Mobile Apps) to improve patient outcomes.

Led the business development effort to introduce ASD to brands in Travel, Retail, Beverages, and other consumer categories as a provider of a repeatable process for generating highly qualified leads. Negotiated pricing and developed marketing strategy.Co-designed and implemented the ASD website (the lead engine) that allows consumers to Opt-in to completing a survey specifying their preferred brands in return for receiving information and offers from those brands.Managed the creative development, consumer segmentation, and program execution of the Spring 2015 Rescreen program, ASD's first direct marketing program. This combined Direct Mail and Email program yielded a 7.5% response rate.

Led the Design, Development,Implementation and Customer Support of the Glassbox: Client and Account Management for the Services Industry - Cloud-based SaaS solution bridging people. systems, and organizational silos- Organizing and analyzing critical information from anyone, anywhere, anytime, in any format Primary responsibilities included supervising the onboarding and support for all new client engagements, managing monthly new features launches, and driving continuous improvement of the user experience. As in most start-ups, I wore many hats. Actively participated in: Fundraising, Market Positioning, Investor/Prospect/Customer Sales Presentations, Vendor Negotiation and Management, and Expense Control. Will continue to sharpen my negotiation skills until my next turn in the 'shark tank'.

Managed multi-channel marketing healthcare programs for prescription medications (Humira, Amitiza). Delivered relevant content and offers for both doctors and prospective patients that led to steady increases in new customers and first-time prescription purchases. Enhanced the CRM strategy based on an analysis of the campaign results for each tactic and target segment. Presented campaign insights to client marketing managers and recommended changes to the marketing strategy that were adopted.

Provided Database Marketing Strategy for multi-channel, direct marketing initiatives for a NYC based Life Insurance provider. Managed digital campaigns driven by the Marketing Database and Predictive Models built from the Equifax and Prism consumer data repositories. Reduced the sales cycle from 74 to 45 days by assessing and optimizing the process. Improved Prospect to Lead conversion rates by introducing event triggers that sent mobile messages to prospects at key milestone moments. Provided Campaign forecasting, tracking, and analysis.

Managed multiple concurrent direct mail and email marketing campaigns utilizing the Unica Affinium CRM suite.

Strategic consultant developing digital marketing campaigns for global companies to improve prospect acquisition and customer retention and growth. Clients included Cisco, Sears, TD Ameritrade, American Express, Johnson & Johnson, Six Flags, DHL, and Wyeth.Specialized in working across the Marketing - IT divide to improve business results through the analysis of marketing processes, data flow, and communication. Led the creation and implementation of marketing databases enabling accurate audience segmentation and campaign tracking so that tactic effectiveness (Mobile,Email, Social,.. etc) could be measured. Designed and built custom client dashboards that provided easy to follow metrics. Conducted hands-on user training sessions so that custom client reporting requirements could be piloted, approved, and delivered on the client's platform of choice.

Small Business - Led a team that partnered with Marketing, Bank Branch and IT groups to provide the data and tools to support all of the direct marketing campaigns for this business segment.Credit Risk Management - Led a team that managed consumer credit information and presented portfolio analysis for selected target segments for the consumer card portfolio.