•Member of Color Kinetics & Vari-Lite Management Teams, providing leadership to achieve growth and profitability goals.•Drive all Marketing Communications Activities worldwide for Color Kinetics and Vari-Lite LLC.•Recipient of Signify Systems & Services Collaborator Award, 2021.•Introduced campaign-in-a-box program, customer/partner marcom feedback initiative, monthly newsletter, Website inquiry form, and secured product inclusion in Signify eCAT and catalog app.•Develop global marketing messages, content, and campaigns to drive awareness, preference, and sales. •Manage global digital marketing platforms.•Collaborate with cross-functional internal and external stakeholders worldwide to increase engagement and drive business growth.•Safeguard brands and own creative concepts and execution.•Lead global team of marcom professionals to develop and execute marcom plan.

Member of Executive Team contributing to the strategic direction of the company. Also responsible for developing global awareness, positioning and demand for Rize 3D printers.•Rize emerged from stealth mode to pervasive awareness as a major 3D printing company in under one year as a direct result of marketing initiatives.•Conceived and executed demand-generation and nurturing programs. Achieved +163% increase in leads YOY.•Developed comprehensive Website in three weeks; 2017 AAAWARDS design and UX nominee, MITX Award Finalist.•Conceptualized and created all sales and marketing content, including messaging, case studies, white papers, webcasts, videos, press kit, brochures, spec sheets, weekly blogs, abstracts, pitches, bylines, presentations and speaking and award submissions. •Built and managed channel marketing program.•Identified, captured and executed 25+ speaking appearances.•Built and ran PR, social media and analyst programs, resulting in 150+ features, including TechCrunch and Inc., and positive Gartner and IDC analyst coverage.•Secured awards and distinctions, including IDC 2018 Innovator, Frost & Sullivan 2018 Tech Innovation Award, Gartner 2017 Cool Vendor in 3D Printing, 2017 Gold Stevie Award for B2B Products, 2017 MITX Innovation Award for Best Tech Innovation Concept, 2017 Silver Stevie Award for Marketing Executive of the Year, 2017 CES Innovation Award Honoree, ASME #1 Startup Driving Innovation in 3D Printing, one of 30 Most Influential Women in 3D Printing, 2017 Edison Innovation Award Winner, 2017 NED Innovation Award Winner, Feedspot's Top 100 3D Printing Blogs and many more.•Devised and executed all facets of Rize’s event program.•Built and managed marketing and sales infrastructure, budget and all global marketing programs.•Coached inside sales staff and actively engaged in sales of Rize 3D printers, channel recruitment, channel sales training and channel marketing.

Member of Mcor's Management Team. Charged with growing awareness, positive brand perception and qualified leads worldwide. Responsible for strategic and hands-on development and implementation of social marketing, public relations, lead generation programs, Website marketing, content development, events, channel marketing, sales and dealer enablement tools and brand identity.•Developed and built Mcor’s social marketing, lead generation, speaker, award, public relations, content, sales enablement, Website, SEO, partner and employee portal and 2016 brand identity initiatives.•Exceeded annual awareness goals; in just one year identified by industry editors as one of the big three 3D printing companies (alongside two large, public companies) from virtually no awareness. •Transformed perception of Mcor as a non-serious 3D printing contender to that of the lowest-cost, best color, most eco-friendly and strong 3D printing technology.•Quadrupled press coverage, averaging 25 articles per month.•Established co-founder and CEO's perception and visibility as an industry thought leader and visionary.•Speaker program resulted in 15+ event presentations in one year, including keynote addresses at CES, Inside 3D Printing Conferences and TCT+Personalize.•Award submission program resulted in CES 2016 Best of Innovation Award, CES 2015 Best in Show for 3D printers, 2015 SOLIDWORKS World Best in Show, nominated SolidWorks World 2014 Best-in-Show, 2014 Green Award and 2013 Brand of the Year Award.•Marketing initiatives attributed to securing $25M in funding.•Directed and launched multilingual Websites and digital marketing program.•Increased Website traffic 17% and conversions 76% YOY in year one.•Lead programs generated significantly improved results from 2012 to 2015 and exceeded averages for technology companies.•Developed and launched partner portal and channel marketing.•Identified and copy wrote all Mcor marketing content.•Hired and managed marketing vendors.

Member of Acquia’s Leadership Team, responsible for global public relations, Website, content and communications, events, speaking, awards and vertical go-to-market programs.•Ranked #1 on Hubspot's list of Top 10 Marketers from the Inc. 5000.•In management of and collaboration with PR firm, secured 70 articles in high-profile business and industry trade press in a five-month period, including Inc., CIO, CMSWire, Billboard Magazine, Info Tech, eWeek, Music Week, Mass High Tech, Boston Business Journal, Information Age, Fierce Content Management, GigaOm, Xconomy, Business Insider, Government Computer News, Financial Post, CNET, Maxim Magazine, VentureWire, Boston Globe, Boston Herald, and InformationWeek•Led company’s strategic vertical go-to-market initiative involving numerous internal stakeholders across departments and geographies. Consistently achieved aggressive sales and marketing goals quarter over quarter •Planned and executed approximately 80 events annually, including industry conferences, field events, Drupal community business summits and Drupal Camps. Worked collaboratively with sales and product staff, partners and Drupal community members to develop agendas, identify and secure speakers, sponsors, venues and related logistics, and developed recruitment and follow-up campaigns•Identified, submitted and won nine prestigious industry awards in five months, including Ernst & Young Entrepreneur of the Year (New England), Inc. 500 (#1 Software Vendor; #8 Overall) CIO Innovation Award, OnDemand Top 100, AlwaysOn Top 250, Boston Business Journal/Mass High Tech CIO of the Year, MassTLC Private Company of the Year, and KMWorld Trend Setting Products •Drove the development of the company’s crisis communications plan•Managed four-person team responsible for events, Website and marketing content to build awareness and generate qualified leads and opportunities

•Directed, managed, and implemented all facets of worldwide B-to-B marketing communications, including corporate identity, Website, social marketing, print advertising, events, public relations, speaker program, product launches, translations, and a variety of lead generation/nurturing and sales content programs, including videos, brochures, case studies, product collateral, white papers, Webcasts, and presentations•Established and implemented new look and feel for Z Corporation across sales and marketing programs and materials, including development of new tradeshow booths in the U.S. and Europe; branded annual dealer meeting; named new product line and led unique product positioning for recent product launch•Achieved Z Corporation’s first comprehensive, coordinated worldwide product launch for dealers and prospects, which served as the benchmark for all subsequent company product launches•Initiated, built and manage company’s social marketing program; consistently achieve 'share of mentions' dominance among 3D printing companies •Reenergized public relations program, resulting in triple the number of placements in 2010 versus 2009 and more than double the placements in 2011 versus 2010•Led development of new content management system to support translated and localized public Website for nine countries•Drove development and implementation of infrastructure programs, including Marketing Collateral Order and Inventory System and Dealer Booth Rental Program•Manage Marketing Event Specialist, Marcom Consultant, cross-functional and cross-regional project teams, vendor relationships and global marketing communications budget

•Directed strategic planning and implementation of global marketing communications efforts using numerous online, electronic and print vehicles, including first search engine marketing programs•Managed corporate brand identity, achieving brand consistency across all regional and global marketing initiatives •Initiated regular collaboration between global and regional marcom groups•Managed all aspects of five internal and external company Websites, including development of first global public Website, corporate intranet, sales and marketing intranet, partner and developer extranets •Pioneered regular collaboration with regional Sales and Marketing teams to develop global programs and tools that support the sales process•Led Global Communications efforts for product launches•Managed Global Web Content Manager, fulltime Global Marcom Consultant, numerous cross-functional and cross-regional project teams, vendor relationships, and global marcom budget

Simultaneously performed variety of B-to-B marketing and marketing communications functions for Lightbridge, Inc. (transaction processing company), Kewill Systems (business integration, order and shipping management, trade logistics and visibility software), Safety Partners, Inc. (Environmental and Occupational Health and Safety consulting firm), and Perillon Software, Inc. (compliance software solutions provider):•Served as marketing director•Branding assignments •Corporate style guide development•Website design and development•Project management for numerous marketing programs•Copywriting•List acquisition

•Directed public relations effort for SupplyWorks MAX, including public relations agency, press releases, case studies, press kit materials and analyst and press coverage programs •Managed B-to-B lead generation programs, such as Webcasts and direct mail programs, developed database of prospect names and created media plan•Led Website redesign•Conducted competitive marcom research•Developed and implemented internal marketing campaign for new product launch

•Recommended and managed development and implementation of B-to-B marketing communications programs and materials for Progress SonicMQ•Planned media, worked with internal and external art directors and writers and internal stakeholders to develop print ads, datasheets, evaluation CDs, white papers, tradeshow signage and other promotional materials•Hired and managed external marketing communications firm•Worked with fulfillment house to ensure tradeshows and marcom campaigns tracked and fulfilled quickly and accurately •Secured $111K worth of free merchandising in the form of e-marketing programs from publications.

•Solicited corporate prospects, developed detailed profiles and market overviews for pitch team•Created and maintained prospect database of 800 names, and several industry-specific databases for agency direct marketing campaigns•Served as Public Relations Account Executive on the Collegiate Healthcare, USA VenturCraft, and Aqua Alliance accounts•Established press contacts, coordinated open houses, built databases, secured TV, radio and print coverage for accounts

New Business Development, 1996 - 1997•Identified, researched and pursued perspective clients from a variety of resources, including trade and business publications, contacts, the Internet and classified ads •Developed client profiles •Prepared and delivered capability presentations and proposals•Ensured Harpell/Martins included in key agency review consultant databases and relevant Internet reference listings •Reviewed, recommended and implemented update of Harpell/Martins promotional kit •Won $2.6 million in new businessAccount Manager, 1996•Managed all aspects of $1 million Interleaf account, including direct mail, advertising, annual report, corporate brochure, corporate folder and sell sheets •Developed corporate repositioning strategy and proposal •Managed Data Translation account (Website development)

•Developed B-to-B and B-to-C launch, maintenance, and promotional awareness and lead-generation advertising strategies: defined product positioning, target audiences, prioritized messages, determined appropriate role of advertising to achieve objectives for numerous products across computing platforms •Managed agency account service personnel, all facets of creative development, and the development and implementation of media plans•Managed $15 million in product advertising budgets •Provided product management with pertinent primary and secondary research and lead data on advertising effectiveness and competitive spending •Consistently ranked among top ten advertisers in Starch and Harvey readership surveys •Spearheaded strategies and campaigns for 1-2-3 for Windows and SmartSuite that resulted in a 50% increase in leads for both products, and doubled the sell-through for SmartSuite

•Developed national, regional, and local B-to-C advertising and sales promotion marketing programs and tests for Talbots’ catalog business and 200 store retail business •Performed cost/benefit analyses and direct marketing forecasts •Managed creative and production processes•Established Opportunity Store Marketing Program in 1989 •Selected by EVP of Marketing to complete a year long feasibility study for expanding Talbots’ Petites business in catalogs and stores, resulting in recommended expansion of that business•Developed and implemented marketing plan for launch of Talbots’ Kids business in catalogs and stores •Managed $6 million budget

Media Analyst, 1987 - 1988•Developed and purchased $10K-$18 million local, regional, and national multimedia B-to-B and B-to-C advertising campaigns for Fidelity Retail and Brokerage companies •Assigned special projects by agency and marketing presidents •Created Media Planning and Analysis Department with colleague for in-house agencyBroadcast Coordinator, 1986 - 1987•Created and managed broadcast department for in-house agency •Reduced operating expenses by over $23K by instituting operating procedures, commercial tape library, automated reporting and billing systems, contingency plans, and other cost cutting measures•Originated commercial tape Hold/Release System, saving $270K per year in talent fees •Coordinated broadcast media and production between Fidelity marketing staff and outside advertising agencies