Marketing Commuications Specialist with expertise in building a company's brand identity, including promoting professional services, events, and programs across the organization’s departments, divisions, programs, and strategic initiatives. Managing and administering the company's communications and marketing initiatives, with an emphasis on social media, the website, email marketing, and other communication efforts. Responsible for developing and executing communication strategies and campaigns to connect residents, businesses, and visitors to city services while inspiring community pride.Audience / targeting

Digital Marketing Strategist who will be pivotal in crafting and executing sophisticated paid digital strategies across Google, Meta and Programmatic channels to grow our brands. This role demands an individual with substantial expertise in digital marketing and campaign strategy, preferably within the hair and beauty industry and/ or consumer packaged goods.Creating compeling Google Ad CampaignsConducting Keyword reach to increase salesOptomizing keyword campaigns to increase salesOur ideal candidate loves digital marketing, strategy, data, Google Analytics, and discussing the ever-changing landscape of Meta ads, Google ads, SEO, etc. with like-minded marketers. In this position, you will plan, execute, and optimize digital campaigns, monitor performance, and communicate results with clients. Local Search (local SEO experts): Skilled at local search engine optimization by conducting website audits utilizing software. Devising a local search strategy recognized website with the intent of increasing business leads. We Audit websites, Make Recommendations, and Implement SEO strategies for small businesses to gain more leads that’s “digital marketing services for small businesses” Knowledge of identifying lead-generating keywordsSkilled at conducting an 'SEO optimization website analysis' by understanding user needs and wants of users and stakeholders.Skilled at Marketing analytics, featuring Google AnalyticsSkilled at creating a search engine optimized-friendly website by insuring proper Google Indexing of pages.Skilled at local keyword research and implementation of Search Engine Marketing (SEM) campaigns designed to attract business leads.

Local Search (local SEO experts): Skilled at local search engine optimization by conducting website audits utilizing software. Devising a local search strategy recognized website with the intent of increasing business leads. We Audit websites, Make Recommendations, and Implement SEO strategies for small businesses to gain more leads that’s “digital marketing services for small businesses” Knowledge of identifying lead-generating keywordsSkilled at conducting an 'SEO optimization website analysis' by understanding user needs and wants of users and stakeholders.Skilled at Marketing analytics, featuring Google AnalyticsSkilled at creating a search engine optimized-friendly website by insuring proper Google Indexing of pages.Skilled at local keyword research and implementation of Search Engine Marketing (SEM) campaigns designed to attract business leads.Position ResponsibilitiesPerform keyword research based on client goals and campaign focusReview and analyze clients' sites for areas of improvementAssign SEO contentDevelop and implement campaign SEO strategiesStrategize ways to improve and track site performanceConsult with PPC account manager to synchronize effortsCoordinate fulfillment of campaign requirements with other respective departmentsStay current on the latest local SEO and algorithm updatesOther duties as assigned by managementRequirementsBasic WordPress experience1-2 years of SEO account management experience (including Local SEO)Strong grammatical skillsPreferred Skills2-4 years of current SEO account management experiencePerformance case studies showcasing keyword decisions based on research, link-building strategies, on and off-page implementation, and performance outcomeThorough understanding of Search Console and Google AnalyticsA thorough understanding of current SEO techniques with an interest in continuing education and improvementExperience with Google My Business, SEMrush, and BrightLocal

Planning and executing all the digital marketing campaigns as per company needs.Creating and developing Google search-related ads campaigns (Google Local, Google ads, Google My Business) and aiming for overall Google Ads Strategic success.Designing and developing Facebook ad campaigns.Tracking ad campaign results, adjusting and optimizing.Improving the lead cost steadily over the period of timeUnderstanding of SEO, email, website marketingManaging the Company’s social media accounts on Facebook, Instagram, YouTube, etc.Qualities:Follows trends and brings new strategies to drive growthExcellent copywriting skillsExperience using Google Analytics or an equivalent product and other tools to maximize effectivenessPaid Digital:Develop and manage paid digital campaigns across channels like PPC, display advertising, and paid social to drive new customer demand for RV Service and Collision/Repair.Optimize ad spend to maximize ROI and deliver measurable growth in service appointments and repair work.Collaborate with agencies and internal teams to ensure cohesive messaging and targeting across platforms.Local SEO (Listings):Enhance our local SEO strategy, ensuring our service departments are visible in search results for relevant RV service, collision, and repair queries.Manage and optimize online listings across Google My Business, Yelp, and other directories to boost visibility and customer engagement.Work with the content and SEO teams to ensure consistency in messaging and high rankings in local search results.