* Managed design agency involved in the creation and production of direct mail, advertising and sales support materials. * Partnered with sales team and various buy offices, such as Neiman Marcus, Saks Fifth Avenue and other specialty boutiques across the US, in the development of materials. * Analyzed competition and assisted in planning strategies to achieve results. * Researched and developed partnerships with external vendors to increase sales and brand awareness. * Managed an $800,000+ budget for the Escada Company Stores. * Executed strategies to enhance the brand image & develop new customers for wholesale accounts. * Responsible for exceeding forcasted sales at our semiannual Sample Sale. * Analyzed results of projects and promotions and recommend new initiatives.

* Assisted in supervising the design of new marketing materials and logo implementation. * Updated the Intranet site with ad campaigns, national/regional advertising schedules and editorial coverage. * Organized editorial clippings and celebrity pics. * Handled scheduling and administrative tasks.

* Liased between six Merchandisers and the Corporate office. * Researched trends and prepared forecast reports for buy trips to Germany. * Analyzed sell-thru reports of all doors to forecast a more profitable buy. * Assisted in conducting merchandising clinics. * Merchandised the showroom for Market and assisted with visual merchandising.

Sales Administration Manager - Fine Timepiece Division

* Develop marketing plans, strategies and tactics * Executed media goals and plans * Understand and evaluate competition to stay ahead of industry trends * Develop, implement and manage the execution of customer acquisition programs * Implemented and adhered to timelines for new product launch as it related to advertising * Ensured cohesiveness between direct marketing, PR and visual merchandising * Managed print advertising and direct mail from design concept through insertion * Analyzed performance of marketing initiatives; reported ROIs to Senior Management Team

* Design and create beautiful handcrafted jewelry * Create custom designs for retailers and end customers * Offer accessory styling and merchandising