GIC helps companies striving for exceptional results to commercialise, scale and capitalise their service, products and business.

“Take a selfie and stay skin healthy “Helfie is a cutting-edge healthcare technology app. A world first, it will revolutionise the way skin moles are diagnosed in the prevention and management of skin cancers. In Australia, over 80% of cancers are skin related. Yet 98% of moles are never checked despite early detection having a 100% cure rate.Barriers to early diagnosis are diverse across behaviors, attitudes, costs and geographical convenience to specialists. The solution is to provide an inexpensive, instant and private AI app with universal access.Helfie enables users to take a mobile phone selfie and send it to Australian skin cancer specialists for a diagnosis 24/7. Immediate checking and diagnosis provides either peace of mind or urgent action steps required. But whatever the results, the impact psychologically, financially and medically will be great and frequently life savingThe scalability and accessibility of the Helfie app will not only improve preventable mortality ratios but will add significant productivity outcomes across the entire health care system in Australia.

CentraCX is an entrepreneurial cloud based Customer Experience software and consulting organisation. With a global distribution channel across finance, banking, government and enterprise sectors CentraCX captures CX feedback, analyses data and embeds real change via analytics, change management and Net Promoter Score platforms. I was brought in to dynamically and expeditiously develop and drive major brand and cultural transformation, deliver go-to-market sales strategies and build a world class new team and international channel pipelines. Reporting directly to the Board I manage a team of 20 and oversee key clients including NAB, AGL, AMP & MLC.► Increased our number of customers by 50% through a combination of strategic alliances and business development initiatives. ► Designed a business plan and executed a ‘disruptive go to market’ strategy to expand across Australia and New Zealand and then onto Asia and the USA within an 18-month timeframe.► Realigned an underperforming culture by strategic transitions and a focus on building a team that were motivated to think on a grander scale with a desire to compete with world players.► Leveraged diverse sales channels such as resellers, consulting and technology companies to reach new audiences. ► Launched the ‘7touch’ digital campaign which engaged markets with meaningful content. ► Successful pitches to CEO’s and engagement at the world’s largest CX conferences in Las Vegas and San Francisco.► Increased traffic to the website through a strategic digital marketing campaign that utilized a range of strategies including SEO, Video Marketing, Email Marketing and Content Marketing.

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies selling directly to dental professionals and allied distribution channels. Promoted to Australia from Germany to take this opportunity I was part of the global leadership team. Managing the Australian and New Zealand operations my role focussed on securing a greater market share across the region, reaching IFO and holding responsibility for the full P&L of $30M+ pa turnover. Reporting to the Senior VP & Board of Directors USA, I managed a team of 150 including directors of sales, marketing, finance, QA & HR.► Achieved aggressive 2014 sales budget in a market which had many barriers to entry ► Developed a ‘High Performance’ Culture: designed a bonus system with specific KPIs that measured most relevant qualitative and quantitative attributes of staff performance, which lead to developing a culture that openly recognised and rewarded key results and behaviour. ► Engaged in Succession Planning Strategies: developed direct reports to Director level whilst simultaneously building new departments for them to oversee. Results included a higher quality portfolio of products and service to the customer. ► Reduced Overhead Costs by analysing P&L and cutting out costs associated with administrative assistance, office, trips and meetings. ► Reduced Operating Costs: restructured regional offices with processes that lead to a higher rate of efficiency and effectively implemented a plan for change within the first 3 months ► Optimized Product Launches: rolled out a minimum of two new significant products per year, collaborated with Marketing, R&D and Operations executive teams to consistently achieve positive outcomes. ► Developed Key Product Segment: undertook complete market analysis to identify product segments leading to introduction of battery chargers, GPS tracking system and forklift speed control products to meet global customer needs.

VDW is the endodontic arm of Dentsply. The division sells dental products to retail dental organisations in over 100 countries.Based in Dentsply’s HO in Germany I was responsible for driving improved sales results year upon year for international market players within the dental sector. Responsible for developing robust sales programs to increase the efficiencies and ensure ensured revenue and margins were optimized to achieve a turnover budget of $40M. Reporting to the GM & VP I managed a team of 50 including sales and customer services directors.► Steering an independently operated business into the parent corporate brand was a major challenge. I successfully transformed VWD into a world class organisation through lean and MBA principles by defining a customer centric structure that would meet the demands of a multi-national customer base. ► Developed and implemented business plans for Brazil, Russia, India and China markets.► Spearheaded a Strategic Pricing Initiative for Dentsply (parent company) to roll out across all 4 brands. This model is now used worldwide by the parent company. ► Implemented Strategy for Risk Mitigation of Gary Market Activities: authored and presented a white paper to the Senior Vice President summarising short, mid- and long term solutions to help to protect profit margins. ► Exceeded Budget Year Upon Year; took on the challenge of the GFC by focusing on existing consumable goods portfolio and participating in tenders within new industries which provided a solid foundation for long term growth. ► Launched revolutionary “Dentistry” products with affiliates and Joint Venture partners.► Mitigated Risk by developing formal customer agreements that adhered to compliance standards and ensured that all customer expectations and deals were similar.

Schiffer is a full-service supplier of dental care products to global re-sellers and major retailers including Unilever, GlaxoSmithKline, Oral B, Johnson & Johnson, ALDI and Coles. Held full responsibility for the Profit and Loss -$150M+ pa turnover. All sales and marketing functions within a high growth privately owned organisation.► Led the Key Account Team to dominate the key account market with global players including Unilever, GlaxoSmithKline, Oral B, Johnson & Johnson, Aldi and other supermarket chains ► Drove significant sales volume increases by developing a strategy for private label products that built a new range of business opportunities, deployed plan in collaboration with production division which lead to a complete takeover of the market, with three years of significant margins. ► Significantly Increased Sales Revenue by 10% year upon year for 8 consecutive years,