OneFitStop is THE comprehensive technology ecosystem for health and fitness facilities. Ours is the end-to-end solution of record incorporating your branded member app, member management platform, sales management, marketing automation, comprehensive analytics and more.We created the hybridized member experience before it became a 'thing'. Members benefit from a seamless experience to book and enjoy live, online, and on-demand classes and training, contactless check-in, merchandise and program purchases, membership renewals and more.You, whether yours is a single site, enterprise or global juggernaut, benefit from comprehensive member management, marketing automation, lead and sales tracking, rich data analytics and multi-state and country adaptability.Gone are the days when you need to manage several third-party contracts and integrations. OneFitStop is the only solution you need.Oh, and are you nervous about data migration? Rest assured, we aren't.Don't make a change in your SaaS MMS platform before you talk to OneFitStop.

Entromy’s mission is to accelerate business leaders’ ability to drive change – faster, better, and more effectively through the innovative use of cutting-edge software and analytics.Entromy delivers an innovative platform powered by AI and natural language processing to equip leaders with an unparalleled understanding of their organizations instantly. The software supports executives with expertly organized insights to drive change based on knowledge and perspectives from people within the organization. It enables you to understand risks and opportunities within company culture, strategy, processes and organizational dynamics. Entromy gives executives the insights necessary to lead the most ambitious transformations and build better organizations today, not months from now.

Sadly, Tinoq had to pull out of the North and South American Markets due to the impact of the Covid-19 pandemic.

Marketing and communications consultancy providing scalable services to a variety of companies. Portfolio and references upon request.

Tinoq is a Silicon Valley technology start-up serving the health & fitness industry. We provide facilities comprehensive business intelligence based upon club usage data: equipment usage, group exercise attendance, class and instructor performance tracking, and individual member workout data. The company has developed and built a comprehensive technology stack incorporating facial recognition, machine learning and data analytics.Our powerful data reporting capabilities improve class performance and attendance, maximize personal training and member interaction, and provides predictive analysis to minimize member attrition. My sales role is to engage, present, pitch and close every customer. In marketing, I developed the company brand and position, all marketing executions including website, collaterals, presentations and tradeshow presence.

I served as a strategic consultant to the company while it was in stealth mode.Identified appropriate alpha and beta targets within the health and fitness industry and structured agreements with early adopters.Worked directly with the engineering team to map and build the company products during the programming and development phase, interfacing with early adopters to ensure the product evolution was precisely on track.

Responsible for leading marketing and public relations as well as business development in the health and wellness, property management, warehouse and other verticals.ThinkLite is a global lighting efficiency company that custom designs, manufactures, distributes, and installs energy efficient retrofit solutions to commercial customers and governments. The Company’s efficient lighting products leverages proprietary LED and Induction technologies that specifically adapt to existing infrastructures. By retrofitting, companies do not have to replace fixtures to upgrade to highly efficient and long lasting LED. The company has developed the first comprehensive LED retrofit for fluorescent fixtures. These lamps consume up to 60% less energy, provide the light levels of brand new fluorescent tubes, and have a 10 year lifespan. The Company has operations in 14 countries.

Consulting in the areas of marketing, media relations and business development services to this rapidly growing company.

Marketing, Business Development, Training, Consulting for TRP's North American customers.TRP deploys a comprehensive suite of health club member engagement and loyalty tools, fully integrated with club member management systems. These tools help clubs identify and interact with members who are detractors or are at risk of drop out as well as communicates automatically with members across all member disciplines and interest.TRP has partnered with IHRSA to conduct an industry-wide health club member loyalty study utilizing the global industry standard for measuring customer loyalty, the Net Promoter Score.TRP has launched a comprehensive nutrition product, Nutrition Complete, to the health club market and has recently entered into a global partnership with Les Mills International to deploy the TRP-built group fitness management platform, Clubcount, powered by Les Mills.TRP is the health club industry leader in Net Promoter Score surveying and member loyalty management and will soon release its next generation NPS platform, Insight NPS, bringing loyalty measurement and management to new level for the industry.

I had the pleasure of leading the marketing and sales efforts of the fitness industry association. During that time, I developed IHRSA's position statement, 'Success by Association'.

Responsible for all marketing and branding for this international trade association. Promoted in September of 2008 to Vice President Marketing & Sales.

Handled all marketing and advertising for this leading chain of clubs specializing in corporate fitness and wellness programs.

I was part of the management team that built the Fitness Advantage Network into New England's premier chain of clubs. Sold successfully to Town Sports International.