As EVP, Product & Creator Tools at Spotter, I lead product, design, and previously built & oversaw engineering and Gen AI teams. I created and incubated Spotter Studio with my team, our AI-powered suite helping creators 10x their creativity, and now oversee ongoing strategy and roadmap. I’ve built and lead the teams that deliver innovative SaaS solutions, transforming how creators ideate, execute, and grow.

As the Head of Creators at Koji (now acquired by Linktree), I ran Koji’s marketing, business development, community, partnerships, DevRel and more, before switching my focus to product management to level up Koji's apps and templates.

Created, and led the Creator Relations team at Google, and started the "Google for Creators" outreach program. Built tools & infrastructure, created educational & inspirational content, and built community through social, forums, newsletters & events.

Led the AMP Developer Relations & CMS/WordPress Relations teams at Google, where we helped publishers, creators and developers to create better, and more content on the web.Ran big flagship developer events (see AMP Conf, AMP Roadshow), built lots of tools for developers and content creators (see Web Stories for WordPress, AMP for WordPress), and created a plethora of documentation, tutorials, educational materials, blog posts and videos (see AMP YouTube channel, amp.dev, blog.amp.dev).

As the DevRel lead & de-facto co-PM for Chrome DevTools, I've popularized the DevTools further and expanded its audience way beyond the 'hardcore developer'.Features I've envisioned and brought to life as part of my "DevTools for Designers" initiative, such as the Device Mode, Animation Panel and colorpicker, are now used by tens of millions of web developers & designers.

Post-acquisition of my startup Dextrose, I became the CTO for Zynga's R&D and future game development studio "Studio 5", bringing to life experimental and radically different games implemented in HTML5 (running natively in web browsers on all modern devices). Our game technology was used to bring games like Words With Friends to Facebook, we've worked on mobile web versions of CityVille and FarmVille, and we pioneered the idea of (and coined the term) Instant Games on the social messenger Kik (leading to unheard of viral distribution, before Apple shut down Kik's app-platform-like features). Fast forward now, "Instant games" are now a thing on FB Messenger, and mini-app ecosystems exist and strive around the world (see WeChat).

As Zynga Germany's CTO, I've transformed the vision of a full blown HTML5 Game Engine into reality.

On a mission to making the web a better place for games, I've convinced Zynga, as first gaming company ever, to join the W3C. I spearheaded several efforts to make the web's APIs more inviting to game creators, including proposals for stuff like hit testing, but it was largely an uphill battle.

As creator of jQuery UI (currently in use by 36.16% of the top 10k websites, according to trends.builtwith.com), I helped millions of websites succeed building rich UI and interactions on the web, significantly accelerating the Web 2.0 era. I kicked off the project, contributed numerous core widgets (Draggable, Sortable, etc.), and led the engineering team over the course of 4 years.In addition, I've been a core team member and contributor to jQuery core, shaping the project, its conferences and outreach. The early dimensions plugin is now part of Core, and so are a couple of nifty APIs first introduced in jQuery UI.

Dextrose was the incubator for my 'Aves' concept, later destined to become the first isometric game engine in JavaScript/HTML5, running entirely without plugins. As part of a 2-person team, I brought in the product vision and direction, and developed all engine and game prototypes from scratch. These prototypes generated so much attention that we were able to sell Dextrose to Zynga to scale up our operations internally within months.

Changed social learning platform smart.fm to please a broader target audience with easily accessible JavaScript applications, a killer smart.fm framework, creating a truly unified experience. While smart.fm ceased to exist, the core framework is still being reused.

See 'jQuery UI Lead' job description. This was a full time sponsored position to work on jQuery UI.

Initially a full stack engineer, I've worked on large-scale PHP codebases for our largest web clients, but soon specialized in frontend development, at a time when there was no such thing as "frontend engineer".As new frontend lead for NIDAG's biggest client, T-Online (parent of T-Mobile), I've worked on improving and innovating their rich clients for email, calendar and more (pre-Gmail, these were the most popular web email clients in Europe). Eventually, since T-Online had no appetite for disruptive innovation on their own, I devised a big product pitch, and prototyped a new Web 2.0 client for their email and calendar offerings from scratch within weeks, which then scored us a multi-year contract.

In my early years as software engineer and entrepreneur, I've developed, launched and sometimes sold music players, mobile phone repair management software, a community site for anime fans, and many other projects that sometimes found success, but more importantly, taught me how to build and ship software.