* Developing and managing the brand's social media identity. * Managing a social media content calendar * Creating written and visual content across several social media platforms. * Increasing social media engagement across platforms. * Building and moderating social media communities by responding to comments and keeping members engaged. * Monitoring key performance indicators (KPIs)-like link clicks, likes, and other metrics-of social media marketing campaigns. * Monitoring and analyzing trends and competitor performance. * Collaborating with agencies and influencers to improve brand awareness. * Hiring and overseeing junior social media marketing employees and contractors. Show less