Pamela Ledesma Email & Phone Number

Mexico

Zapopan , Jalisco, Mx

Buenos Aires, Ar

Midvale, Utah, Us

• Responsible of the México’s Marketing Team: 10 people (3 direct reports)• Managing external agencies (PR, Digital, BTL, Branding)• Development and implementation of branding and promotional campaigns• Authorization and supervision of the brand’s correct usage (brand owner)• Communication in traditional media: ATL (radio, TV, static and mobile billboards, printed media), store graphics, BTLs (activations, store classes, workshops).• Digital Communication: Social media, influencer strategy, SEM, display & performance, marketplaces, promotions platforms.• Public relations (press releases authorization, evaluation of the media)• Store openings or re-launches (opening event, main message, media strategy, media days)• Budget control• Marketing Team developmentMain Achievements:• Implementing the market place channel during pandemic (Cornershop -now Uber- and Rappi).• PR crisis control.• To implement the first Marketing Plan and actions for the company in México. Before 2018, all advertising was about the “Word of Mouth”.• Coordinating Marketing measurable activities that represented around an important % of the total annual sales.• The growth of the Marketing Department. In 2018 the team was conformed by 4 people.

Midvale, Utah, Us

Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De

• Accesories Division product line reponsible for México and Brazil.• Pricing strategy, benchmarks, market reasearch.• B2C and B2B distributors main contact for authorizing promotions, POS graphics and MarComm materials.Main Achievements:• Competitors’ benchmark in México City area.

Munich, Bavaria, De

•Reporting to Commercial Director Specialty Lighting (SP).•Product Management: Product portfolio and material master owner, for the Specialty Lighting product line (automotive, entertainment, cinema, medical, airport, industry and horticulture).•New product creation for México: Product strategy development and implementation (roadmaps) for each product line.•Pricing: Development and implementation of price list, costing and Business Units’ quotations and coordinate the involved areas inside the company. Market price strategy development.•Marketing Communications: Deveolpment of communication materials for each product line (cataloges, flyers, pictures, product presentations, customer trainings, etc.). Development and execution of branding strategies in tradeshows and events. Newsletters. Administration and control of Marketing Budget. Marketing plans. POS. Suppliers and agencies coordination.•Corporate Branding: Responsible since 2016.•B2B: Constant global communication with HQ’s in USA and Germany in order to unify and align Product Marketing activities by each product line.•Benchmarking•Direct and constant contact with HQ’s in USA and Germany.Main Achievements:•Responsible of the first customer communications event and PR Plan for Mexico, increasing brand recognition and engagement among customers and achieving positive brand presence in Media.•Updating of price lists, communication materials and material master, all obsolete since 2010.•Masive product creation, increasing México’s product portfolio over a 50%.•Top of Mind increase into a 54% vs a 36% of the main competitor.

Atlanta, Georgia, Us

•Reporting to Market Development Manager•Brand Owner: Authorization and supervision of photo shooting, brand usage, corporate image and market communication in México for the 15 group brands (Lithonia Lighting, Holophane, American Electric Lighting, Gotham, Carandini, Antique Street Lamps, Acculamp, Healthcare, Winona, Sunoptics, Sensor Switch, LCD, DTL, Mark, Peerless)•Planning, executing and coordinate tradeshows and events directed to Lighting and Control industry•Brand Positioning through specialized Media Planning: Traditional and media •Advertising and design Agencies project coordination•Marketing budget controller: Assigning resources according to importance of every project or action•Trade Marketing: Trade planning development and execution through POP material with distributors, taking in notice brand usage, sample displays, promotional items and administrating co’ops such as events, uniforms and advertising•Technical and commercial communication material development, directed to each brand or market for Sales Force•B2B: Development and execution of plans and activities, such as the alignment from global Marketing strategies to regional, for the different markets•Communication: Magazine articles, editorials, Sales and customers newsletters, etc.•Public Relations / Sponsorships negotiation•Website and Social Media supervisor•Training area supportMain Achievements:•Product lines and communication alignment for vertical markets in México•Brand image redesign•Brand presence in the Lighting Industry

Toledo, Oh, Us

•Reporting to VP Latin America•B2B: Development and execution of plans and activities, such as the alignment from global Marketing strategies to regional, for both divisions (insulation and reinforcements)•Development of POP, technical and commercial literature, packaging, promotional items and product samples•Plan, execute and coordinate tradeshows and events•Brand Owner: Authorization and supervision for brand usage, corporate image and market communication for México and Latin America•Brand positioning through Media Planning specialized in the Construction and Insulation Industry•Align regional with global Marketing strategies of the company•Communication: Customer newsletters, press releases, case studies, magazine articles, editorials, etc.•Marketing budget controller: Assigning resources according to importance of every project or action•Advertising and design Agencies project coordination•Responsible of Marketing Trainee•Public Relations / Sponsorships Negotiation•Latin America Website translation from USA•Contact with clientsMain Achievements:•Sustainability Contest: Brand acknowledging in Collages, Architectural and Construction Companies•Corporate Identity Manual•Product samples redesign and improvement

Dumbarton, Gb

•Reporting to Sales Manager / Marcom Specialist USA•Plan, execute and coordinate tradeshows and events•Advertising and Marketing plans development•New markets investigation•Marketing budget management•Public Relations.•Make quotations•Contact with clients•Administrative control of Sales Department.Main Achievements:•1st México’s Marketing Plan development and execution

Master'S Degree, Business Administration And Management, General

English For Marketing Professionals Seminar, Marketing

Branding Seminar

Marketing Plan Seminar

Major, Marketing