Brand innovation lead for Keebler cookies with direct responsibility for sub-brands totaling $145MM in gross revenue. Scope includes brand strategy, three-year innovation pipeline, leadership of commercialization projects, leadership of capital investment projects, and P&L management.

Brand Manager, Keebler Cookies, Cones, and Crusts (Business Unit acquired by Ferrara Candy Company in August 2019).

Launched marketing consultancy focused on building winning brands. Primary focus on consumer products organizations within the mid-market space. Developed and implemented go to market strategy and execution elements while considering sales, marketing, quality, and delivery elements of client engagements.

Owned the innovation pipeline, route-to-market, and visual brand identity for ABI’s largest craft beer portfolio ($100 Million in net revenue). Scope included P&L responsibility, brand strategy and execution, ownership of a $600K packaging budget, management of cross functional teams, and ownership of capital expenditure projects.

Responsible for the Prestige brand portfolio supporting $12 Million in revenue. Scope included 3-year portfolio vision, P&L responsibility, brand strategy and execution, brand profitability, innovation pipeline, and direct reporting line from one Associate Brand Manager.

Responsible for core brand portfolio performance. Scope included P&L, production of equity creative campaigns, innovation pipeline, visual brand identity, and marketing budget of $5 Million linked to management of creative agencies. Direct leadership of two associate brand managers.

Responsible for Urban Ales Brand Portfolio delivering $30MM in annual revenue. Led brand strategy and execution, commercial planning, and cross functional teams responsible for timely delivery of all product releases.

Responsible for creation and production of all consumer facing marketing materials. Directly led a team of two designers. Scope included packaging innovation, sales support materials, point of connection materials, and digital video content. How Magazine In-HOWse Design Merit Winner.

Delivered graphic design, industrial design, and marketing consulting services with a focus on packaging in the consumer products space. Facilitated current state assessments, illustrated leading practices, and improved brand performance.