CEO of My Property Boutique Responsible of the overall direction, strategy and growth of My Property Boutique

Generate new business avenues for Bora Housing Limited that focuses on multi-family residential, Holiday homes & plotted development projects. Handle the sales and marketing functions of the firm

Handled the development & design functions of a sales CRM within the firmInvolved in the Functionality & enhancements of the productLiaison with the product developers and the IT team to enable the smooth development & functioning of the product.

Key Responsibilities• Part of the sales & marketing of a residential township project – Embassy Residency• Creating traffic to site by innovating new marketing strategies• Execute several cost effective marketing initiatives thereby reducing the cost of acquiring a lead• Manage & develop relationship with over 100 corporate agents • Coordination with customers, developers & vendors• Influential in designing of collaterals, execution of monthly marketing calendars• Prepare quarterly sales report cards, feasibility study reports• Pricing, positioning & planning of a product • Coordination with financial institutions & government agenciesKey achievements• Established a customer Referral program “Lead to Win” and roped in over 500 customers as Referral partners• Awarded “Most number of Transactions in the year 2011” • Visited Dubai for showcasing Indian projects to NRI investors in 2012.• Registered significant sales growth & exceeded set objectives