Developed high-level brand messaging and communication strategies for 5+ technical B2B (AI, SaaS, and IT) clients that drove brand awareness and engagement. - Created style guides for in-house use, focused on voice, tone, grammatical preference, audience talking points, competitive advantages, and talk tracks enabling junior sales members to close sales with confidence. - Produced and optimized landing page copy, white papers, infographics, articles, videos, and sales enablement material, increasing website leads for a business messaging software company by 10%. Select clients: Ignite Visibility, Netgressive, Quiq, QuestionPro, Bigtincan

* Urbino Pizza catered private events, farmers markets, and festivals in the greater San Diego area. * Defined vision and USP to establish a strong market presence in the competitively growing local food industry. * Built rapport with local publications, festival and farmers market planners, and influencers, which led to market and festival vendor invitations, and publication and interview placements. * Developed and executed lead gen, lead nurturing, inbound, brand, and PR campaigns.

* Promoted from lifeguard/swim instructor to pool manager. * Oversaw staff (lifeguards, senior lifeguards, and swim instructors) with patronage averaging over 200 guests per day. * Led department-wide trainings and certified staff in CPR, Lifeguarding, Administering Emergency Oxygen, and other Red Cross certifications. * Worked with Aquatics Director to launch a new summer babysitting certification program for Fairfield youth.

Collaborates cross-functionally toward monthly and quarterly global launches by working closely with partners like product managers, data scientists, engineers, marketers, sales, customer success managers, and communications to build and release new products and features for job seekers, professionals, and students. - Strategizes compelling, differentiated messaging, positioning, and sales narratives for go-to-market and in-market offerings with a clear understanding of target customers and audiences, and core product capabilities.

* Owned and presented roadmaps to introduce product lines, ensure successful product launches, and define business goals. - Designed packaging and website wireframes, photographed products, wrote copy, and managed social media platforms, increasing digital engagement by 80%.

Positioned and led GTM strategy for a DEI and HR Tech client, conducted competitive and market research, and strategized marketing campaigns to drive quarterly revenue up by 567% (from $75k to $500k). - Identified gaps in sales enablement materials for website and brand messaging products, then optimized pitch decks and developed new case studies and product pillar pages, leading to a 173% increase in new business.

* Led branch-wide CPR trainings and administered physical and written certification tests per American Red Cross standards, increasing year-round and seasonal staff versatility. * Refined decision-making skills through regular auditing and testing. * Examined employee audit results and assisted Aquatics Director and Associate Aquatics Director in implementing changes to protocol.

Strategized the agency’s highest performing lead gen campaign across multiple channels, resulting in a 567% increase in quarterly revenue for a client in the tech DEI industry. - Led a team of 6 entry-to-mid-level marketers and copywriters on full-stack marketing strategy projects involving email, brand messaging, landing page CRO and UX, and communication strategy. - Prepared and pitched brand messaging, audience segmentation, and service/product positioning based on market research, competitive analysis, and user interviews to founders, senior management, and C-suite executives at 20+ B2B and B2C companies. - Developed case studies and sales enablement marketing materials, leading to a 173% increase in new business. - Select clients: The Adaway Group, GoodCarts, Google, The Nap Ministry, We All Count

* Wrote engaging SEO copy for customer-facing product pages in 14 eCommerce clients’ distinct voices. * Developed original blog content about retail and email marketing for the company website. * Copyedited and optimized existing product content and branded website pages. * Select clients: Lamps Plus, Coaster, Dessy Dresses

Developed and published B2B and B2C brand messaging for external and internal audiences, receiving immediate cross-departmental and executive buy-in. - Strategized, researched, and produced webinar campaigns, averaging 2,000+ engaged leads and roughly 500 MQLs monthly. - Introduced and managed a persona-focused editorial calendar that gives coverage to a growing line of products and buyer stages, and supports SEO, PR, and sales enablement initiatives.

Assembled company’s first designated UX team, working closely with senior leadership to develop offerings and processes to optimize web pages and buyer journeys for enterprise-level clients. - Collaborated with enterprise B2B and B2C clients’ brand and product teams to conduct and publish qualitative and quantitative research studies, driving 70,000+ organic conversions for a large retailer in the first quarter following publication. - Pitched data-driven editorial pieces, infographics, and videos to support larger-scale campaigns then worked with writers, designers, and content specialists to actualize deliverables. - Select clients: AudioEye, Hickory Farms, Liquid Web, Nexcess