The discovery of oneself is at the heart of all growth, including growth of a sustainable society. I feel that the world is making a conscious shift because more and more people are partaking on that inner journey. For me, this is the driving force towards a more sustainable world. A world where everybody is conscious about his or her role and therefore influence on their direct and indirect environment. My contribution is facilitating an mobilizing individuals that represent that conscious shift. We initiated a collective of freelance creatives in Amsterdam who are shifting conscious brands from niche to norm with their unique passion and talent. It is called collective minds and it is a creative agency for positive change.