Strategic Contribution- Involved in integrated Commercial Planning for Channel/Customer and execute strategies & standards within framework developed by Channels & Category Sales development.- Building action plans to implement commercial strategy at Key Account level.- Supported and contributed to Category strategies & Category Sales developments and Shopper Insights to Channels & Category Sales Development team.- Developed Annual Activity Plan with Trade marketing/ Channel &… Show more Strategic Contribution- Involved in integrated Commercial Planning for Channel/Customer and execute strategies & standards within framework developed by Channels & Category Sales development.- Building action plans to implement commercial strategy at Key Account level.- Supported and contributed to Category strategies & Category Sales developments and Shopper Insights to Channels & Category Sales Development team.- Developed Annual Activity Plan with Trade marketing/ Channel & Category Sales Development team.Trade Term Negotiation- Executing and optimizing Trade Term Negotiations, the development of channel and customer strategies to create win-win for both the UFS and for Key AccountsBudget Management & Forecasting- Managed Channel Trade Spend within Total Trade Spend allocation at category level and support the route to market distribution plan strategies.- Involved in Monthly Forecast Review plan and Category Management projects and communication with Field Sales to achieve execution of plans and desired merchandising in stores. - Involved in promotion management & evaluation to ensure cost effectiveness & ROI by Customer Promo Mechanics.- Executed Point-of-Purchase Strategies delivering Total Trade Spend efficiency and effectiveness.Category Development-Partner with Customer Marketing and Trade Marketing team for developmet of category projects.Operations Management-Building and executing Key Accounts Joint Business Plans with customers by creating win-win situations.- Enhancing Operational Excellence from planning till execution of the activities.- Partner with Customer Marketing as well as with Trade Marketing for the implementation of marketing plans.- Managing Merchandising team, their KPIs and their development plansSales Target Delivery- Achieving planned/forecasted secondary sales number in line with customer growth objectives as well as with UFS growth plan..- Enhanced Focussed Channel Share to 12% Show less

- Won Geography Competition 2019.- Served HoReCa, LMT, B&I, Industrial Customers & Wholesale Channels. - Ensured Primary & secondary Sales Operations in South Punjab- Opened 2 new Distributors & 5 new Geographies- Grew 27% over LY & 19% over National growth- Increased 16% Customer Base

- Ensured Primary Sales Operations for Faisalabad & Multan. - Grew 16% over LY in given Area- Started 2 new Distributors & Opened 7 New Geographies- Grew 37% in Top 10 SKUs- 6 out of Top10 SKUs has double digit growth. - 32% increase in customer base- Ensured Minimum Safety Guidelines are practiced

-Grew with 111% from 25.6 Mio to 53.9 mio in first 9 months in given GSG territory over Last Year.-Grew Core Focused SKUs at 141% over last Year.-Top10 UVG at 84% Growth over Last Year-Grew more than 30% in focused categories of Dressing, Savoury and Tea. -Through efficient use of Selling cycles, developed and bridged Free Trade Back to Business. -Expanded new business in Narowal territory and Kharian.

• Grew 23% in given territory which was declining 6% over last year.• Grew more than 28% in 6 SKUs among TOP 10 SKUs over last year.• Managed and Developed diversified Sales Reps team.• Aligned Sales Reps' direction to achieve Business Targets successfully.• Reduced organisational cost by dividing territories among Sales Reps Strategically.• Served LMT, Wholesalers and HORECA Customers in Lahore and GujranwalaTerritory.• Brought Top clients back to business.•… Show more • Grew 23% in given territory which was declining 6% over last year.• Grew more than 28% in 6 SKUs among TOP 10 SKUs over last year.• Managed and Developed diversified Sales Reps team.• Aligned Sales Reps' direction to achieve Business Targets successfully.• Reduced organisational cost by dividing territories among Sales Reps Strategically.• Served LMT, Wholesalers and HORECA Customers in Lahore and GujranwalaTerritory.• Brought Top clients back to business.• Strengthened organizational relationships with customers to next level.• Developed a comprehensive database of the customers• Ensured Safety Measures at Distribution and DSR level. Show less

• Served A & B Category HORECA Customers in Karachi (South Region)• Performed brilliantly with 44% sales growth in given territory.• Grew 63% in TOP 10 SKUs over last year.• Increased 25% customer Base.• Strengthened organizational relationships with customers to next level.• Bridged customer and organizational trust gap.• Brought irate clients back to business.

• Managed the sales operation of the firm to accomplish business strategy goals.• Increased 13% sales volume in the assigned town• Achieved 100% sales volume target of the Key Account Retailers and Wholesalers. • Increased 112% visibility by Investing Rs. 7.360 million in D G Khan town.• Advised senior management on best routes and strategies to implement in order to achieve business development.

• Trained, Motivated & Leaded distributor sales representatives to ensure sustainable delivery of targets in terms of market sales, share of market & supporting key sales indicators.• Successfully executed distribution & communication strategies in Districts D G Khan & Muzaffargarh• Won Top Performer in the Region Card.