- Running Uline's new Digital Marketing Analytics group that delivers key insights to leadership- Manage tech group building applications, dashboards, and reports with SQL, Python, R, and PowerBI- Leading Shopping Ads Campaign Managers and their Associates as they optimize PLAs on Google Ads and Microsoft Advertising- Overseeing Paid Search for owner's small businesses including a hotel, restaurant, home goods store, and theatre.

- Manage the Shopping Ads team- Drive advertising strategy decisions with senior executives- Ensure campaigns are meeting KPIs and and metric milestones

- Team lead for Product Listing Ads (PLAs) in Google Shopping and Bing Shopping- Oversaw individual Campaign Managers in optimizing their Shopping campaigns- Performed ad-hoc analytical projects for senior management, including the President - Continued to manage all aspects of Shopping Ads

- Built and maintained the product/data feeds for all Uline products- Troubleshot and solved issues across all countries (United States, Canada, Mexico) and languages (English, French, Spanish)- Created automated reporting through SAS Enterprise Guide and Microsoft Access- Implemented and maintained e-commerce platform for owner's experimental retail business

- Managed search engine marketing (SEM) for several diverse product lines in Google AdWords and Bing Ads- Optimized keywords, bids, and copy- Analyzed PPC campaign results and provided actionable recommendations for improved B2B performance- Performed A/B landing page and copy testing- Executed local search engine optimization across Google My Business, Bing Places, Yelp, and other local platforms

- Helped new and experienced representatives find solutions for both internal and external client issues- Authorized compensation and policy exceptions for customers to ensure retention and satisfaction- Served as the manager on duty during weekends and when no members of the leadership team were available- Identified learning and coaching opportunities for employees- Compiled reports to find trends in calls to the Helpline, credit memos issued to customers, and useful customer feedback

- Placed over 22,500 lines from phone, fax and email orders, in the top 10% company wide.- - Scored in the highest possible range on all silent monitors and test calls.- Assisted customers in obtaining non-stocked and custom products.

Maximized per-capita sales for concessions, over 80% higher than the next highest employeeConsistently won all sales contests over 4 years100% rating over 5 years in every quarterly “secret shopper” reportTrained new employees in proper concession practices and sales techniques

Managed all day-to-day operations of the chapter, directly overseeing a team of 11 officersDirected major chapter expansion, growing from 29 brothers to 65 in one semesterNegotiated successfully with the College for a new fraternity houseAwarded “Most Improved Chapter” by National HeadquartersPioneered new system for collecting dues, increasing collection rate from 64% to 92%Set up computerized record keeping, discovering over $2000 in missing/unused fundscollection rate from 64% to 92%Set up computerized record keeping, discovering over $2000 in missing/unused funds

Created and maintained database using Access of over 1200 local agricultural firmsCrafted presentations delivered to development professionals statewideHelped to develop a system enabling local businesses better communicate and coordinateWorked out of Chamber of Commerce office using online conferencing and file-sharing.

Created, hired, and supervised two new paid positions in technology and accountingIncreased voluntary weekly attendance by 66%, from 24 to 40 student representatives by bringing in school officials to discuss campus issuesInitiated officer retreats to coordinate goals and foster executive teamworkAdministered all committees, reducing resignations to zero from an average of threeStreamlined many bureaucratic functions, decreasing the average meeting time by over 15% and lowering the time needed for students to access funding from thirteen days to fiveOversaw funding and renovation of new fitness center, largest project ever in student government