Automating the way marketing campaign data is processed, augmented and tagged as it gets shared across platforms and teams to ensure 100% accuracy to supercharge your #marketing #dashboards. Helping customers build best-in-class campaign tracking and reporting processes, standardizing #campaign naming conventions, #analytics reports, #KPIs and #marketing insights.Leveraging #APIs to automate workflows and processes by integrating #Marketo, #Workfront, #SalesForce, #Hubspot and more.

- Lead the strategy execution of marketing data orchestration and visualization from over 40 media sources, incl. TV, Programmatic, Vendor, Social, Email, and more. - Own the roadmap of a digital analytics marketing visualization platform. - Drive operational excellence through direct vendor, stakeholder and process governance. -Campaign reporting & analytics lead for campaigns across 15 Oncology brands

-Led Marketo, Hootsuite & CRM-related marketing automation, social media and demand generation Ops projects/training for clients including Equinix, ARM, Coats, EMG, QS, and CampaignTrackly. - Invited tutor at Cambridge Marketing College. Speaks at conferences/industry events; featured on Cambridge UK Star Radio as a marketing automation specialist; had blogs/articles featured on smartinights.com, digitaldoughnut.com. growthhackers.com, and other digital marketing websites.

- Technologist, Marketo Certified Expert, Marketo Ops platform owner (Business Side). - Partners with Brands and agencies on delivering channel insights and execution of digital campaigns, tactics and programs to drive operational effectiveness and business impact. - Serves as point of contact for brands and agencies regarding execution of campaigns and tactics, liases with MIS & PRC to manage compliant email campaigns and data. - Collaborates with IT to roll out email, nurture, and web campaigns across public-facing websites & CRM solutions Veeva and SFDC.- Develops processes & governance, manages adoption & use, rolls out training, builds new marketing & CRM campaign projects with Data & Insights, Brand Managers, agencies, and Sales Ops.

QS World University Rankings®, used annually by millions of students and parents, is one of the most trusted higher ed resources around the world. -Reporting to the CEO, led a five-member team to advance the B2B Ops marketing function, build best practice B2B acquisition and demand generation operations, and drive sales growth. - In charge of NetSuite-Oracle CRM technical setup and processes. Launched and rolled out Marketo. Integrated NetSuite with the new marketing automation tool. Implemented QS’ lead-to-customer lifecycle process in alignment with Sales. Building best-in-class demand and lead generation strategies and campaigns.

Helped build/operationalize ARM’s Marketing automation (Marketo/Oracle/MS Dynamics) and Social Media needs. Oversaw a four-member team and created global marketing automation and social media operations for eight business units. Implemented guidelines, reporting, and processes for best practices using Marketo demand generation campaign structure. Held marketing-side ownership of Marketo.

Helped this client build and operationalize their EMEA social media strategy from the ground up and implemented a number of successful lead-generation campaigns for their products (Hootsuite, Marketo, SFDC). Managed two agencies and implemented a successful social media ops model across EMEA. Launched Hootsuite Enterprise across EMEA.

Employment trunkated due to relocation in United Kingdom. Oversaw, developed, and implemented US and Canada e-commerce customer acquisition and retention ops strategies. Collaborated with vice president of marketing and senior managers to create direct revenue-focused strategic and tactical campaigns. Discovered significant buy-in opportunity to prioritize mobile e-commerce enhancements.

Provided leadership for two-member team overseeing all online channel digital acquisition strategy and campaigns. In charge of the automated process set up, implementation and daily management of Salesforce, Marketo, and company website integration. Introduced KPI-driven campaign management via Google Analytics.