Managed and curated content for 9 unique Facebook accounts, 9 unique Instagram accounts, 1 YouTube channel, and 1 TikTok account, resulting in a combined audience reach of over 1 million followers and a consistent brand image across platforms. Managed 39 different review platform accounts, maintaining an average rating of 4.5 stars or higher for all restaurant locations.Efficiently responded to and addressed over 2,000 customer reviews annually, resulting in a 15% increase in positive sentiment and a 10% decrease in negative feedback. Increased user-generated content by 25% through the proactive encouragement of customer-generated photos and reviews.Produced and curated content resulting in a 20% increase in social media engagement. Created graphics and images, leading to a 30% rise in post interactions.Organized and promoted digital presence for over 15+ successful events annually, including concerts, fishing tournaments, and fine dining special release liquor dinners.Regularly updated websites, leading to a 15% increase in website traffic and a 10% improvement in conversion rates. These improvements translated to an additional $50,000 in online sales annually.Optimized the Shopify catalog, resulting in an increase in sales through Facebook and Instagram.Generated comprehensive reports that led to data-driven decisions and contributed to a 15% increase in social media ROI.Ensured content quality, contributing to a 99% accuracy rate in all written materials, improving brand consistency and customer trust.

Providing branding kits, digital media materials, media strategy consulting, and successful digital marketing campaigns to a growing list of clients.

-Consulting with customers to discuss cake designs and create custom cakes-Decorate cakes according to customers' specifications and replenish cakes and custom desserts for bakery displays-Produce different kinds of icing, frosting, and cake fillings based on customer preferences and store standards-Decorating regular bakery items according to established bakery standardsEnsuring that the display refrigerators are cleaned, polished, and fully stocked with cakes, pastries, and desserts-Take inventory of baking and decorating supplies and order stock, as needed-Clean and sanitize all work areas and baking and decorating equipment

I was responsible for baking, frosting, garnishing, and decorating baked goods according to company standards to provide quality products to our customers. I also managed all back-of-house functions, such as ordering and inventory of products.

Performed daily leadership role while operating shifts in a food retail environment and providing exceptional customer service. This included overseeing and helping evaluate crew members, completing inventory, assisting in cash management functions, and managing the sales floor.