Mike Krell Email and Phone Number

Q: Which industry does Mike Krell work in currently?

Mike Krell works in the Research industry

Chief Marketing Officer at @ Perch Perspectives

austin, texas, united states

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Mike Krell work email

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Mike Krell's Current Company Details

Perch Perspectives

Chief Marketing Officer

austin, texas, united states

Website:: perchperspectives.com
Employees:: 3
Industry:: Research

With a career built on effective leadership in marketing, corporate communications and business development, I stand as a seasoned, trusted executive with more than 15 years of success in technology as well as other fields. Known for leveraging data-driven insights to inform the strategic approach for marketing campaigns, internal/external communications, and brand messaging, I am adept at developing opportunities for creating and sustaining the corporate voice while driving outcomes for revenue generation, consumer engagement, and partnership development.My career has allowed me to make my mark in the tech space, where I have benefitted both startup and established enterprises by devising and executing tailored communications strategies and marketing plans. Further, my background has provided me with exposure to working with international clients across global markets, which adds to my value.

Mike Krell Work Experience

Principal

Customer Manufacturing Group 1998 - 1999 · 1 yr

Consultant to variety of clients developing customer engagement strategies
Marketing

Amd 1982 - 1997 · 15 yrs

Santa Clara, California, United States

Strategic and product marketing for processor, graphics, printer and interface products
Chief Marketing Officer

Perch Perspectives 2020 - Present · 5 yrs 1 mo

Austin, Texas, United States

As CMO, I oversee marketing and business development operations for this geopolitical analysis and consulting group while serving as a member of the executive team. Highlights of my contributions include: Contributing to the successful planning and execution of the company launch, including the organization design and authoring of communication, business, and marketing plans. Steering the rollout of initial company products as part of the launch plan and creating a dynamic marketing plan to produce high-impact digital communications and public relations activities. Securing a critical partnership with a Fortune 50 company within just one month of launch and subsequently capturing dozens of lucrative deals with companies ranging from startups to billion-dollar enterprises across industries and sectors.
Director, Corporate Communications And It

Legerity 2002 - 2004 · 2 yrs

United States

* ► Designed and developed new branding for the company * ► Led the development and execution of messages for the corporation and its 3 divisions * ► Developed and executed IT strategy for Lotus Notes and Oracle installation * ► Managed the 20 person corporate IT team responsible for all corporate processes including sales, marketing, order taking, etc. * ► Drove community relations functions to enhance Legerity’s image in the community. This included the placement of executives on local boards and driving community actions within the corporation. Legerity is now associated with Habitat for Humanity, St. David’s Foundation, Austin Community Development Corporation, Capital Area Food Bank, Austin Film Society and others.
Vice President Marketing And Business Development

Theresidentclub 1999 - 2001 · 2 yrs

* ► Developed initial marketing plan for this start-up including identifying target market and customers * ► Developed and executed initial product definition * ► Developed initial look, feel for the web properties including aggregation of partners including Yahoo and other major players * ► Engaged with countries largest mortgage provider at CEO level * ► Developed engagement strategies and managed customer and partner engagements
Director, Marketing And Membership

Mipi Alliance 2013 - 2014 · 1 yr

Piscataway, New Jersey, United States

* Directing marketing and branding operations for this technology trade alliance organization, I devised go-to-market strategies, produced insight-driven collateral, managed third-party B2B alliances, drove membership recruitment outcomes, and served as the company spokesperson. Highlights of my contributions include: Producing the organization's first marketing and communications strategy, establishing objectives and action plans aligned with the larger organization's vision. ► Drove the development of current market identification & penetration analysis ► Worked with Technology Steering Group and Alliance Board to develop product roadmap and introduction strategy ► Developed and executed strategy for industry analyst relationship program ► Developed engagement strategies with partner Alliances including PCI-SIG, MEMS Industry Group and VESA ► Responsible for corporate branding, internal and external communications, social media, market development, membership programs, and global public relations.
Senior Director, Corp Communications And Business Development

Alereon 2004 - 2012 · 8 yrs

Austin, Texas, United States

* Responsible for all communications functions within the company both domestic and international * Responsible for developing partner relationships with major corporations including Microsoft and Intel * Founding member of Multiband OFDM Alliance. Represented Alereon on the industry association (WiMedia) Board of Directors. Held the Marketing Chair position and was responsible for all message development, industry communications and 3rd party alliances. * Drove corporate communications roadmap process with all senior executives * Hired and managed marketing team and external agencies * Secured meetings with leading mainstream media including Walt Mossberg (WSJ), Steve Wildstrom (BusinessWeek) and online media such as Om Malik. * Design and manage all corporate collateral development and websites * Develop and manage all event and tradeshow participation including securing numerous panel spots for Alereon executives in major international tradeshows.
Head Of Iot Marketing And Strategy Consulting

James Brehm & Associates 2017 - 2019 · 2 yrs

San Antonio, Texas, United States

* Responsible for business development, strategy and marketing consulting for companies working in or considering the IoT market space. Drove engagements with a wide variety of clients ranging from Fortune 50 Enterprise clients (Qualcomm, Dell, etc.) as well as SMB and start-up companies for senior level engagements. * Provide consulting and research on corporate strategy, products and go-to-market strategies for * technology companies from Fortune 50 to start-ups looking to participate in the IoT business. * Identified and closed initial contracts with major OEMs including Dell and Qualcomm, as well as new business opportunities with other major OEMs * Acquired and developed working relationships with all sizes of companies from start-ups to Fortune 50 * Designed, Developed and authored marketing collateral including white papers, blogs, podcasts for clients * Authored industry thought leadership articles * Speaking and panel moderation at industry leading events including: Internet of Things World, Industrial IoT World, Enterprise IoT World, Sensor Expo, IoT Evolution
Lead Internet Of Things Analyst

Moor Insights & Strategy 2014 - 2017 · 3 yrs

Austin, Texas, United States

Moor Insights & Strategy is a leading high tech advisory, consulting and research firm. Our practice spans from IoT to client computing to the scale-out datacenter. Our blue-chip, high tech clients span:-end client products (wearable, smartphone, tablet, PC, workstation, game console, Smart TV) -end datacenter products (servers, storage, networking, converged infrastructure, software-defined datacenter)-semiconductors (CPU, SoC, GPU, DSP, FPGA)-services (IaaS, SaaS, IoT)

Mike Krell Education

University Of Michigan

Bachelor Of Science In Electrical Engineering in Electrical Engineering 1978 - 1982

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Frequently Asked Questions about Mike Krell

What company does Mike Krell work for?

Mike Krell works for Perch Perspectives

What is Mike Krell's role in his/her workplace?

Mike Krell's role in his/her workplace is Chief Marketing Officer.

Which industry does Mike Krell work in currently?

Mike Krell works in the industry Research.

What is Mike Krell's email address?

Mike Krell's email address is mike@moorinsightsstrategy.com

What is Mike Krell's direct phone number?

Mike Krell's direct phone number is +15123454200

What schools did Mike Krell attend?

Mike Krell attended University Of Michigan.

What are some of Mike Krell's interests?

Mike Krell has interests in Social Services, Social Services. Children, Children. Civil Rights And Social Action, Civil Rights And Social Action. Politics, Politics. Environment, Environment. Science And Technology, Science And Technology. Disaster And Humanitarian Relief, Disaster And Humanitarian Relief. and Arts And Culture.

What is Mike Krell's role in his workplace?

Mike Krell has skills like Strategy, Start Ups, Marketing Communications, Product Marketing, Corporate Communications, Business Development, Public Relations, Marketing Strategy, Media Relations, Marketing, Strategic Communications, New Business Development, Strategic Planning, Competitive Analysis, Management, Integrated Marketing, Strategic Partnerships, Online Marketing, Marketing Management, Product Development, Digital Marketing, Program Management, Public Speaking, Account Management, Strategy Development, B2b, Digital Media, Blogging, Advertising, Messaging, Brand Development, Branding And Identity, Corporate Branding, Market Research, Brand Awareness, Social Media, Customer Acquisition, Brand Management, Entrepreneurship, B2b Marketing, Leadership, Team Leadership, Organizational Leadership, Cross Functional Team Leadership, Marketing Leadership, Strategic Marketing, Online Advertising, Online Video Marketing, Seo, and Sales.