* Developed marketing plans and strategies through demand generation activities to attain profitability * Build and nurture strong relationships with new and existing customers. * Organized PR events for customers and employees. * Coordinated and managed the active participation of partners and alliances * Planned and executed direct and digital marketing campaigns including the selection of media for advertising of products and services. * Permanent control of business unit budget. Management of reimbursements of commercial alliances. * Conducted CRM tactics to support customers in the closing cycle of business opportunities.

Responsible for the administration of tasks that included all marketing activities to increase sales growth and expand product value proposition in the local market, as well as leading the department of customer satisfaction.

* Responsible for leading HP Channel Marketing Team in Latin America and the Caribbean. * Demand generation & co-marketing activities with channel distributors to increase their chances of entering new market accounts in order to drive pipeline and new opportunities. * Regional Programs development, deployment and management of regional programs especially created for distribution channels to reach their growth targets, supporting and monitoring their needs on an ongoing basis. Tracking and analysis of results. * Managed and executed internal & external communication strategies * Responsible for management of physical and digital marketing campaigns * Administrated the assigned marketing budget for the region. * Lead the Channel recruitment process in the region in order to expand market coverage.

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