Responsible for performing market investigation, analyzing trends, and advising management based on findings. Manage strategy and event planning for Rockwell Automation program, as well as all trade show appearances. Maintain and expand public relations initiatives. Oversee and provide ongoing direction for SEO and related digital marketing activities. Develop educational sales tools for distributors, OEMs and engineering firms to ensure effective representation of current product and capabilities. Collaborate with sales team to provide targeted marketing efforts. Produce marketing collateral material for new products. Create and implement successful marketing campaigns and programs for new and existing product lines.