Recruited to evaluate and relaunch marketing strategy to establish high performing team to support the next phase of high growth for leading managed detection and response (MDR) provider. Responsible for brand, creative, messaging, paid media, website strategy, demand gen campaigns, thought leadership development, event marketing, new product introduction, and expansion revenue growth with existing customers.• Audited SEO and paid media strategy, hiring new digital agency to completely relaunch always on paid search, display and social. Implemented SEO focused content strategy to improve natural search performance. Launched SFDC integration for Google Adwords, implemented new tracking capabilities in SFDC. Increased paid media spend and drove over $1M in new sales qualified opportunities in the first quarter.• Worked with Warburg Pincus advisor to build new messaging framework and relaunch brand positioning – establishing new brand tone and voice as a leader in the MDR space. • Launched website relaunch project with outside agency to augment internal creative resources. Led 4 month project to completely redesign website experience featuring new messaging, revolutionary navigation experience, introducing simplified new packages and pricing improving customer experience, integrated CTAs to convert more traffic on key lead capture forms, and introducing new interactive demos and MITRE mapping tools. • Up-leveled team, hiring high performing directors and managers to lead new campaign marketing, customer marketing, and thought leadership efforts to establish necessary new demand gen programs to meet MQL and SQL targets for growth. • Built and launched new integrated campaigns targeting key industry segments with greater TAM, higher conversion rates and faster payback periods. Created campaign strategies to bring new product offerings to marketing, including new Microsoft Defender for Endpoint MDR service and O365 Email.

Rapidly built a new field marketing and channel marketing team with resources in North America and EMEA to support the newly formed company. Built brand awareness and demand gen campaigns paired with event marketing strategies tailored to support the cybersecurity, data center and bare metal portfolios. These integrated campaigns focused on targeted investments in category and brand awareness across digital platforms, SEO performance of key market pages, and geo targeted paid search terms to increase site traffic. Launched account based marketing platform to identify target prospect accounts in each market surging on digital intent for key services, and drove customized branding and social media ad campaigns to decision makers. Developed strategic solution, use case and thought leadership content to raise brand awareness and convert leads faster into sales qualified opportunities. Selected, planned and executed all global cybersecurity, fraud detection, AI and IT events across the portfolios.• Worked with in-house creative and design agency resources to build and launch key brand positioning, website, thought leadership and campaign content - doubling performance and overall pageviews to +100K/month.• Launched global and market specific SEM ads generating +15K ad impressions/month.• Created churn reduction campaign series leveraging Pardot and High Velocity Sales that enabled sales reps to easily drive customers and prospects to brand positioning and thought leadership content, features, promotions and launches. • Built and launched a channel marketing strategy, creating a partner portal, standard channel partner enablement assets, levels of joint GTM support and MDF programs.• Utilized Demand Base to establish account based marketing campaigns to raise brand awareness with new logos in each market. Tracked ad engagement, brand awareness, content, and website pages, working with BDRs to convert into new SQLs.

Provide leadership and direction to the international team tasked with developing and executing integrated marketing campaigns that generate cloud revenue through digital demand generation efforts that support both direct and channel partner sales. Guide teams in the U.S., Europe, and Asia in accelerating a cloud sales pipeline through digital and field marketing initiatives across all regions, optimizing an $8M global budget. Utilize data and A/B testing to monitor and analyze the performance of digital campaigns. Developed customer case studies for public and private cloud adoption campaigns for international companies including 20th Century Fox, Cathay Pacific, and KingFisher.Key Accomplishments:• Led an international team that delivered 2,259 sales opportunities resulting in $287M in marketing-generated cloud revenue, nearly tripling the $100M annual goal. • Partnered with 451 Research to execute a global survey on the migration to a multi-cloud and hybrid-cloud infrastructure, with results published in a whitepaper entitled ‘The Transformative Impact of the Cloud.’• Launched an interactive web app that allows customers to benchmark cloud utilization, generating over 1,200 sales leads.• Restructured three field marketing teams to focus digital demand generation efforts through strategic content development.• Built and developed three telemarketing teams, providing campaign-specific script training, reducing the time to contact leads from three weeks to four hours.• Utilized Salesforce.com data to track lead generation and time to sales call, providing a dashboard for senior leadership to monitor campaign success and sales progress.

Led the global marketing strategy to promote Cloud Computing, Virtualization, IT Infrastructure, and Managed Security during a time of rapid organizational growth and change. Successfully built upon the success of domestic online campaigns and led the effort to extend the online branding and marketing strategy to EMEA, conducting all planning and budgeting for the project. Defined, developed, and scaled enterprise-class positioning across traditional assets and social media. Created a messaging strategy focused on differentiation, and managed an international team tasked with the development and enhancement of the company website and associated landing pages. Directed the creation of over 1,000 new content pieces for all offerings. Key Accomplishments:• Championed an increase in budget to develop strategic website content, successfully increasing website traffic by 54% year-over-year and lead generation by 30% year-over-year. • Co-led the creation of a new iPad application that provided the sales team with a consolidated means to keep current with product information, case studies and other sales tools as well as a central place to track sales activities in real time. • Coordinated and executed 80 trade shows, generating over 65 speaking opportunities to market company offerings.• Collaborated with technology leaders to develop thought leadership presentations for events and analyst briefings.• Awarded the 2014 Marketing Leadership Award from the Verizon Chief Enterprise Marketing Officer.

Designed, implemented, and executed strategic marketing campaigns to support sales organizations across markets in the U.S., LATAM, and EMEA. Oversaw the $1.2M annual investment in SEO/SEM development, promoting new products and services and optimizing natural search results for the corporate website. Leveraged Salesforce.com reporting to accurately track ROI on all marketing activities. Analyzed campaign performance and compiled reports for quarterly earnings calls. Coordinated and led a 10 city U.S. Road Show to support the Enterprise Cloud Launch. Key Accomplishments:• Launched Eloqua and integrated with Salesforce.com to create a lead scoring and marketing automation program that delivered high-value marketing leads for sales organizations. • Identified and collaborated with marketing deployment vendors to generate co-marketing funds that covered 100% of direct mail costs and 50% of outbound lead generation costs on new product launches.• Implemented LivePerson chat application on company website that accelerated web-to-lead conversion.• Launched LeadLander, an application that allows sales organizations access to real-time customer intelligence reports, allowing the sales team to target high-interest prospects.

Developed strategies to optimize web experience and lead generation and provided guidance on collateral design and development for product and service portfolios to support sales activities. Effectively coordinated all branding activities throughout the U.S., Europe and LATAM, with a $1.5M budget. Championed a $250K investment in the transformation of the company’s online presence into a sales and lead generation tool. Leveraged Microsoft CRM and Cognos reporting tools to track campaign performance.Key Accomplishment:• Implemented Ektron Content Management System, leveraging work-flow tools to create, approve, and publish online content, resulting in increased website traffic.

Developed and implemented marketing and public relations activities to effectively communicate the company’s value proposition in the U.S. and LATAM markets, effectively utilizing the $3M annual marketing budget. Evolved the public relations strategy, developing advertisements and selected media placement, positioning press releases in key publications. Key Accomplishments:• Grew Telefonica’s Annual Leadership Conference, attracting CEO Keynote Speakers from FedEx and General Motors.• Partnered with telemarketing experts to position sales executives in in C-Suite introductory meetings, generating 75 new leads and $750K in new revenues.• Designed, developed, and launched the company’s first website including user interface, technical design, and content.