Leading integrated marketing strategies, relationships, and executions for Pacific FoodsDriving IATs with external partners and agenciesReviewing and selecting influencers, managing POE (paid media, owned. earned campaigns) partners, and social marketing assets across Pacific Food's channelsCollaborating with internal leads on shopper, retail, OOH, public relations, influencer, and 360 digital activationsGathering insights and data on campaign performance and consumer behaviors**Contractor** via Planet Interactive

Lead the co-creation of a technology-enabled solution with a community-centered design approach, engage over 30 community stakeholders to ensure alignment with real-world needs for marginalized communities My projects/apps are Prepare Prep - an Open A.I. powered career and resource connector for careers in trades, healthcare, and green jobs (Workforce Development) and Common Resolve - Browser extensions focused on increasing trust and disinformation across job boards (Workforce Development)Explore and test financial stability led venture ideas during the program, contribute to the development of innovative concepts and prepare to pursue one post-fellowship as a potential founder.Utilize a broad range of skills beyond core expertise, contribute to 29 cross-functional projects, which expanded proficiency in business development, marketing, and product strategy.Demonstrate a strong track record of problem-solving through subject talks, initiatives, including the launch of an open-source project and drive solutions for community-based challenges.

Provided advisory services for various agency and media clients, developing comprehensive social media strategies, marketing campaigns, and content strategies. Analyzed client data to deliver strategic recommendations and integrated digital strategies into clients' organizations. Monitored audience engagement on social media platforms and provided timely responses to consumer concerns. Hosted high-profile client events and collaborated with cross-functional teams within client organizations. Clients Include:Media & Entertainment: CBS Interactive, ABC Network Series: Blackish, FuseTV, Burrell Communications, Time Inc Campfire/Discovery Channel, Turner Broadcasting Networks, black-ish (ABC Networks), Black Enterprise, The Guardian UK, Music World Entertainment, Deity Nightlife Group, Orange Films, Levo League, Bryon Allen Group/The GrioMusic, Arts & Culture: Red Bull Music, Central Park Summerstage, Red Rooster & Ginny’s Supper Club, Brooklyn Hip Hop Festival, Sean Combs EnterprisesCPG: Unilever Global, Mattel, Tanger Outlets, Proactiv, BJ’s WarehouseF & B: Wingard USA Spirits and Wine, Street King, Pepperidge Farm, Apothic, Vitamin-WaterTech: Verizon, Samsung (837), AT&T, Digital Undivided, Adobe/BehanceLifestyle: Lancôme, Estee Lauder, Diane Von Furstenberg, David Yurman, Aveda, Amber Rose, StyleWatch GroupFinancial: MasterCardAgencies: Mindshare, Attention, McGarry Bowen, Burrell, VaynerMedia, McCann, R/GA. UniWorld, Mirrorball Agency, PureRed, UGC Factory

Create strategy briefs, outlines, presentations, guardrails, and ideations for creative and account teams across active talent/entertainment properties (shows, tentpoles, and specials). Lead client presentations, communications, and interactions relating to social media strategy activations and provide content analysis – which includes leading IATs and scope of work/RFP build outs.Manage workflows within the creative and copy writing leads on best ways to utilize brand voice, community management practices, and ways to increase engagement across Facebook, Tik Tok, Snapchat, Instagram, YouTube, and X fka TwitterDesign, research, and manage outreach to influencer and creators in relation to entertainment agency projects. Conduct full data analysis of all content performance across social platforms for trend updates and client report forecasting.CLIENTS - Paramount (BET & VH1), Sony Pictures, Hulu

(Laundry Service) Led analysis of business, brand, category, consumer, experiential and cultural trends to identify opportunities for clients' businesses and drive strategic output. Guided and motivated a team of five brand strategists through brief development, ideation, and implementation. Collaborated with Analytics team to gain comprehensive audience insights and category landscapes. Managed a team of three to five members in Laundry Service’s social strategy department. Created and sourced monetary partnerships for music artists, sports clients, festivals, and performers.

Board was dissolved due to company acquistion.

Worked on major social media campaigns, marketing strategies, and client activations (Samsung, Bose Electronics). Managed staffing for events and onsite activities.

I turned this pandemic time into one of service, self care, and well-being. I co-founded a non-profit rooted in food security and grocery access called Breaking Bread NYCOur team mailed CBD balms and formulas to stressed out medical teams across the country (TONIC CBD) and co-launched and co-produced and marketed Tricolla's 11 acre farm tours for those needing a break from city life.I taught myself how to produce and run my own streaming video show via Streamyard and Twitch and teamed up with my music and comedy friends and co-created The Afterglow. We offered light hearted commentary on select Verzuz (Swizz Beats and Timbaland's venture) as a self-produced aftershow that streamed across Twitter, Facebook, Instagram, and YouTube. LINK TO VIEW - https://www.facebook.com/watch/live/?ref=watch_permalink&v=671483583722018I started FitForUs with a few others and brought in over twenty fitness professionals locally and up to one hundred nationwide. I also brought in partnerships with Color of Change for self care awareness coaching and landed our initial team on the cover of SELF Magazine due to the influence and support of well reknown runner Knox Robinson. Trained and committed myself to 20 to 30 mile a day bike rides (along with an aggressive kettlebell and Olympic weightlifting phase) with friends and bike crew for seven months straight.I served as a juror judge for the WARC Awards and the Clio Awards.

We stand in active solidarity with both fitness professionals and vulnerable communities. Our team is equipped to advocate for fitness professionals through consulting services that help create healthy and inclusive work place environments within fitness.We aim to empower fitness professionals by creating thought provoking, practical, hands on workshops; that equip fitness pros with all of the skills needed to have success within an every evolving industry. Whether you’re an aspiring fitness professional, gym owner of 10 years, or somewhere in between; our network of industry leaders will help you take your business to the next level.

As Black professionals in fitness, we feel a responsibility to serve our community and put an end to structural inequalities, and health disparities. Through our initiatives and events, we partner with organizations that address health disparities and inequalities relative to food security, active lifestyle support, mental health, quality health care, and environmental health.

2016 - Digital Strategist - McCann XBC - Mastercard, New York LottoStrategist - Microsoft2018 - Senior Social Strategist - McCann Health

Community Manager and Strategist Consultant for Mastercard (McCann XBC)Additional Brands Include: New York Lottery and Microsoft Cloud & Surface

Tasked to run all of Verizon's social channels and prepare content for their streaming app partnerships with the 2014 Olympic Winter Games.Client - Verizon Wireless

Revised content, social, community communications, and frequency strategy across the following social channels for 60 Minutes, 48 Hours, and additional true crime series.

Managed and developed paid social strategy along with reporting for Unilever (Ice Cream brands)

Developed social content creation strategies and tactics for clients across social and video channels. Implemented paid growth strategies for Facebook with budgets up to $500,000. Provided insights on engaging with multicultural target audiences. Advised on emerging social platforms for relevant product promotion.

Oversee all digital and editorial content creation for various client social channels: Facebook, Twitter, Pinterest, and, G+ Tumblr by developing compelling brand voices for clientsDevise proactive, strategic proposals and decks based on marketplace, brand and/or customer insightsAnalyze social media tracking results and suggest weekly advertising spend recommendations; best practices for content targeting, messaging, emerging tech platforms to watch, advertising partners, and content search strategiesLeads internal team digests to share key learnings and campaigns within the online marketing and social media space relating to various beauty, CPG, and emerging tech brands for additional business development opportunities with other clients. CLIENTS - Pepsi, Lipton, Mondelez

Contributor for Technology and Digital Trends @ Ebony.com @EbonyMag #blktechie

Contributor for BlackEnterprise.com

Reporter/Correspondent on technology, social media, and digital how to's for madamenoire.com #geekspeak @madamenoire

Contributor on technology and who's next within digital and branding fields for UptownMagazine.com

Suppling delicious goodness and food enrichment to the event and dining industry. Current position - Sommelier in New York City as of 4/09

Senior Interactive Producer - FreelanceCLIENTS: Street King, Proactiv, David Yurman, Aveda, UNITEC, Apothic, Mattel (Barbie & Monster High), BJ’s Warehouse, The Guardian UK, Downtown Records, Pepperidge Farm, Tanger Outlets, Lancôme, Estee Lauder, Diane Von Furstenberg, Verizon WirelessLead/participated in requirement definition, solution analysis, design, implementation, and test of interactive digital assetsCollaborate with members of various client ecommerce, PR, advertising, and legal departments to develop and execute 360 marketing programs Documented a project outline, sitemap, and functionality based on a brief and/or discussions with strategy, programming, and creative teams Determined appropriate technology and programming solutions based on budget, vendor management, timelines, creative, and functionality requirements.

Hire and Manage digital staff and ensure timely and quality production of BET/BETHer fka CentricTV site and all connected initiatives.Work with external teams to ensure that our sites and products fulfill their specific needs as well as the needs of the larger brand.Work with SVP, Research, and executive staff to identify traffic growth opportunities, as well as develop and implement strategies that will increase page views, unique users, and time spent.Implement production management processes for, and oversee the performance of, new product launches, mobile, marketing and business initiatives, and programming properties.Work with supportive online staff and teams to ensure optimal tentpole integration and asset delivery for online use.Ensure that CentricTV.com works with clients to create the strongest, most successful and creative internet campaigns possible.Track performance of client campaigns, identify issues when they arise, and ensure that problems are solved in a timely manner.Partner with other members of the CentricTV internal staff to innovate around show production and promotion, especially in regard to social media tools.Oversee the effective roll-out of programming, digital budgeting, tentpole sites, online editorial, social networking, event sites and staff from early announcements through the end of show. Working with show development teams to build innovate experiences outside the templated show site experience (casting verticals, social media stunt sites, etc) to create multiple entry points for our programmingManaging and creating content for all social media channels – especially Twitter and FacebookDeveloping campaign and integrative opportunity items for CentricTV brand items when allowed or notifiedIdentifying and Researching all opportunities and finding new ways to create partnerships with various brands.Building out content portals blogs, pages, images, editing, producing and directing video.

Developed, launched & maintained digital projects – collaborated with designers, developers and publishers to take ideas and turn them into real, functional, sustainable audience-focused digital destinations. Responsible for building applications within current framework and ensuring long-term stability, security and scalability. Worked collaboratively to scope out and identify project needs – Understand and communicate to the team the specific needs, costs and resources required to launch and sustain each project.Coordinated the production and aggregation of content with freelancers, community contributors and reporters for publication within digital initiatives.Collaborated with the online team to develop strategies for building audience around all digital initiatives. Reach out to key influencers within the community to cultivate synergies from which audiences could be developed.Assisted in the training and education of others in the day-to-day duties related to publishing content to the Web. Manage project communication and changing requirements on a day-to-day basis.Stayed informed and knowledgeable of new and emerging web technologies and evaluates and recommends the use of those technologies within our developed applications and systems.Provided maintenance and support for all digital products. Assist in troubleshooting customer issues when needed.

Evaluated and crafted Project Forecasts at inception (scope, budget, resources, timeframes) for each incoming project, on a region-specific basis; Collaborated periodically with Account Managers and internal team to drive projects through milestones and to completion (including cross-department trafficking, inter- nal follow-ups, sign-offs) ; Coordinated relationships with third party vendors or partners to cover outsourced client requirements

Developing, producing and project managing online websites and supporting marketing content for Uptown Magazine, the pub- lishing division of NuAmerica Agency; Managing divisions and external sources, Managed relationship with various marketing partners VH1 Soul, BET, TV One; including creative agencies, to create compelling websites that attract users and convert them into online subscribers; Devised SEO, SEM and CRM campaigns to increase and monitor reader traffic

Responsible for content development and outreach for campaign website and affiliated social networks i.e. Blackplanet, Huffington Post, MTV U, Facebook and MySpace; Production manager for online team of designers and online coordinators; Created con- tent/copy, assistance with web asset development and application of relevant new media technology

Production Assistant (March – August 2008/Summer 2009) Maintaining artist guest areas, Prepping artist area, Running flow of house and production, Guest list creation, Artist relations, Social media outreach, Sponsorship relations, Maintaining sponsor set-up, Creating marketing materials, Working with various lifestyle groups – MeanRed, Giant Step, Okayplayer

Launched and maintained sonybmgmasterworks.com, legacyre- cordings.com and related sites, news, photo galleries, and A/V sections; Managed site rebuilds and site drafting for artists and musical brands; Devised site requirement documentation, pro- vided quality assurance testing; Developed editorial and market- ing copy for weekly e-mail campaigns and websites; Managed production of promotional banners, artist websites, and portal designs; Provided weekly web traffic reports, fan database, and department reports

Event merchandising for artists and label affiliates, Physical promotion and sales management, Developing relationships with venues, clothing reps, and lifestyle marketing cross promotion opportunities