As a Group Product Manager at Frequence, I lead a dynamic team of 8 product managers within the Workflow Pod. Our primary focus is on advancing the capabilities of our platform to ensure scalability, seamless integration with third-party systems, and an exceptional user experience for Sales users, Advertisers, and internal platform consultants.

Focused on user experience leading 5 product teams between Postclick and Instapage.- Onboarding experience- Block Design System- Builder of landing pages- Content Management System (CMS)- Instapage Product team

Led four distributed product teams (Onboarding, Creation CMS, Creation Builder, and Block Design System) from product conception through launch working with 40+ engineers from Brazil, Poland, Romania, and the United States.Main accomplishments- Delivered a high-quality design system with reusable and scalable blocks, enabling our AI recommender to deliver the best-converting pages for our D2C customers.- Reduced LOE for our customers to generate 1:1 personalized experience, from connecting an Ad to publishing converting winner experiences.

Drive product development, vision, strategy, and execution across teams in Poland, Romania, and the United states.Collaborate cross-functionally with design, engineering, marketing, and sales teams to identify and deliver new product solutions and enhance the existing portfolioDevelop and execute detailed product roadmaps using Agile methodologyPartner with design and engineering teams on design concepts and product iterationsLeverage A/B testing, data analytics, and user research to identify and experiment with new formats and measurement methods to improve user engagement and feature adoption.Evangelize product vision to key stakeholders using customer research, data analysis, performance metrics, and use cases to build consensus Key Achievements- Reduced churn 3% for enterprise and self-serv customers in 6 consecutive months, resulting in an increase in Monthly Recurring Revenue MRR. - Led efforts to improve conversion goals feature, resulting in a 366% increase in feature adoption and a 294% increase in user engagement.In Q1 of 2020, Instapage announced the new parent company and managed, tech-enabled service product, Postclick.

Led a team of 15 to manage the product lifecycle and product line strategy, enabling revenue growth through the timely introduction of cost-effective, differentiated products ensuring high gross margin. Maintained and executed the product roadmap based on customer input, customer account managers, sales, and marketing intelligence. Key Accomplishments: - Worked to ensure close interaction and coordination between the customer programs and sales operations, which included managing prototyping, transition to production, and full product lifecycle activities.- Trained and mentored global sales and support teams to enhance their ability to sell and provide support for company products. - Utilized product masterplan and product development pipeline to ensure on-time delivery of new products while remaining one step ahead of the competition in delivering on customer requirements.Products: • Axentria (Suite of +10 products – Web, App, API, HW embed App, Win – presence in all LATAM)• Factura electronica (Electronic invoice software, SAAS leading solution in Uruguay)• Internal products (End to end execution of new products)• Client-specific products – no disclosure (Banking industry, Telco industry, Helth industry)

Accountable for all aspects of channel development and client relationship management, focusing on driving customer satisfaction and business growth. Establish a strong client network across Latin America via client visits and delivering engaging pitches/presentations. Manage, motivate and coach remote teams toward achieving objectives, including sales, marketing, PR, sales, and support functions. Conduct detailed product analysis, perform A/B testing activities and develop minimum viable products (MVP). Key Accomplishments: - Generated new sales, distribution, and support channels for the business, leading to a rapid increase in sales and improved brand presence across Latin America. - Secured vital new clients for the business via regular client visits, delivering presentations, requirements gathering, product testing, and demonstrations.- Delivered mentoring, coaching, and strategic input to remote teams, successfully establishing engaged, focused, and top-performing support teams.

AAnalyzed and evaluated business systems and user needs to conceptualize innovations and product development. Provided quality proposals that articulated the customer’s needs and fulfilled the customer’s requirements. Developed new service offerings by monitoring the industry trend and sales interactions. Key Accomplishments: - Repeated successes in delivering superior customer care, analyzing processes, developing plans, and controlling budgets to safeguard project timelines, regulatory compliance, and completion date.- Implemented process improvements to enhance communications between clients and stakeholders.Product: Axentria (www.axentria.com)

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