Discount E-commerce: Amazon, GlovoDistribuzione automaticaRistorazione organizzata

Brands: CEREAL KELLOGG’S PORTFOLIO- Contributed to shape and define the marketing strategy and plan for the Cereal category; bringing incremental sales to the business by landing strategic projects (brand relaunch, activation plans).- Lead the execution of cross-functional projects with a strong focus on omni-channel consumer and shopper plans (event marketing, sampling&consumer promotion, in-store contests & activities, influencer marketing, drive to store campaigns)- Managed multiple creative and digital agencies - Daily Activities: market analysis (sell-in/sell-out), business reports, business opportunity size assessment, presentations to sales team, budget and stakeholder management - Worked closely with the EMEA Activation team & other local functions (trade, sales, comms, media, supply chain, regulatory, legal)

- Responsible for maximizing Kellogg Brands sales and reaching qualitative objectives in their POS, guaranteeing an excellent execution of the Trade Marketing 4 Ps- Negotiation and implementation of activities at Iper, Super and Drugstore channels- GDO channel customer management

- Lead “Love Beauty & Planet” innovation projects (re-assess opportunity and marketing mix; engage w/x-functional team)- Coordinator of communications with EU markets and global brands- Support Vaseline innovation projects (run discussion w/x-functional teams, brief the Aws, CMI and CTI tests with R&D)- Contribute to create strong Brand plans with the Masterbrand (Love Beauty & Planet)- Support on Savings activities

- Annual budget and forecast champion (TRESemmé)- Preparation for the cross-functional meetings & innovation projects- Planning&Organising the monthly community calls with EU markets (Love Beauty & Planet)- Social media assets development for EU markets (Love Beauty & Planet)- Drafting the innovation plan for a new styling range (Timotei) - Briefing the production house for the development of digital adv (Timotei Bio)

- Analysis and monitoring of Brand performance and KPIs (Market share, Sell-out, WD, Pricing, Media reactivity)- Brief and supervise creative agencies- Support the global digital marketing department on the development of the Italian Durex website- Work cross-functional for on-going projects (e-commerce, trade marketing, regulatory)- Internal and external stakeholders management

Responsible for welcoming guests into the theater and for coordinating events.