Mark Connon

Mark Connon Email and Phone Number

Ceo, Bombora @ Bombora

Mark Connon's Contact Details

Mark Connon personal email

n/a

Mark Connon's Current Company Details

Bombora

Ceo, Bombora

Mark Connon Work Experience Details

  • Chief Executive Officer
    Bombora Apr 2024 - Present
    New York, New York, Us
  • President
    Bombora May 2023 - Apr 2024
    New York, New York, Us
  • Member Of Board Of Directors
    Viralgains Jan 2018 - Present
    Boston, Massachusetts, Us
    ViralGains is a video ad journey platform that enables marketers to engage people with relevant brand stories in the venues and contexts that people most favor.
  • General Manager Tapad, Evp Product And Marketing, Experian Marketing Services
    Experian Nov 2020 - Dec 2022
    Costa Mesa, Ca, Us
  • Chief Operating Officer (Acquired By Experian, November 2020)
    Tapad Jul 2018 - Nov 2020
    New York, New York, Us
  • Advisor/ Board Member /Consultant
    Advisory Services Apr 2008 - Nov 2020
    Provide strategic guidance to early, growth stage, and global public companies utilizing domain and operating experience in mobile and programmatic advertising, digital media, consumer data acquisition/monetization/strategy, digital out-of-home advertising, and technology licensing.
  • Svp, Global Chief Mobile & Data Officer, Aol Platforms & Advertising
    Aol Oct 2015 - Aug 2017
    New York, Ny, Us
    Member of CEO's senior executive team and responsible for leading mobile and data strategy and commercialization across the enterprise - working closely with AOL brands and platforms, parent company Verizon, product & tech, agency and sales leadership, third-party data providers and agency/client leadership globally to develop and drive unique product and go-to-market solutions that drive performance improvement for advertisers and fuel revenue growth for AOL/Verizon.
  • Evp Platform Business
    Millennial Media (Acquired By Aol) Dec 2014 - Oct 2015
    Baltimore, Md, Us
    Managed the Nexage business unit post acquisition, including programatic sales, product, engineering, and account management and drove the growth of this strategic programmatic business unit of then publicly traded Millennial Media. Member of the executive team leading the M&A process resulting in sale to AOL/Verizon ($248MM).
  • Advisor
    Owneriq, Inc. Jul 2010 - Oct 2015
    Boston, Ma, Us
    Advise on matters related to the Company's digital advertising solutions and data usage.
  • Chief Revenue Officer & Evp Corporate Development
    Nexage (Acquired By Millennial Media) Jul 2011 - Dec 2014
    Boston, Ma, Us
    Broad executive role in this industry first mobile Real-Time Bidding (RTB) programmatic advertising platform. Responsible for all sales/revenue, corporate strategy, strategic partnerships and business development with key publisher and all buy-side accounts. Directed all consumer data monetization, privacy and compliance initiatives of the business, and drove the M&A process resulting in sale to Millennial Media ($108MM).
  • Advisor
    Umber Systems, Inc. Mar 2011 - Jun 2011
  • Chief Corporate Development And Privacy Officer
    Umber Systems Aug 2010 - Mar 2011
    Us
    Umber is a mobile data analytics company that provides its mobile carrier customers with the tools to create a comprehensive set of aggregate consumer data - enabling carriers to see exactly how consumers are using data services (web sites, apps, advertising, messaging, etc.) across all aspects of the carrier's data network. Created and directed Umber’s data monetization strategies for Tier 1 Mobile Carrier customers while overseeing the company’s privacy strategy and compliance initiatives as they related to the use of carrier derived consumer data for internal carrier analytics and future external advertising and marketing solutions.
  • Strategic Consultant
    Owneriq Jan 2009 - Jul 2010
    Innovative behavioral targeting/real-time demand side platform (DSP) - using proprietary data to enable unique ad targeting capabilities for brand advertisers. Provided strategic oversight in business and brand development, marketing and new product positioning. Developed privacy assessment and best practices compliance program to support consumer product data acquisition from major brands (Cicso, Sony, Panasonic, etc.) and adopted industry self-regulation best practices through NAI, Truste, and in current advisor role, DAA "in ad” notice requirements.
  • President & Ceo
    Digit Wireless, Inc. May 2003 - 2008
    Us
    Digit Wireless was an innovative development and IP licensing company focused on advanced interface technologies for mobile/wireless devices. Exercised operational leadership over company activities to support comprehensive market positioning effort as CEO. Led company from pre-product/revenue stage through initial product launches and growth stages. Developed and directed global licensing strategy, establishing multi-million dollar licensing relationships with global handset manufacturers and product launches with mobile carriers in Europe, Latin and South America, China and the United States. Established strategic direction and drove business development activities, marketing, finance, and public relations, and led all strategic and venture investment activities, securing funding from Qualcomm Ventures, Telus Ventures and Venrock. Company was sold to Nuance Communications in 2010
  • Ceo
    Zip2 Corporation Mar 2001 - Mar 2002
    Zip2 was a portal and advertising technology platform company enabling its publisher customers (Knight Ridder, McClatchy, Hearst, NYT, Boston Globe, Telus, etc.) to provide a complete portal product for their content, business directory solutions, and local and national advertising platform. Oversaw all business operations, licensing, advertising, marketing, business and corporate development. Sold company in March of 2003. Executive Committee Member of parent Company, CMGI Inc. (CMGI)
  • Vice President, Corporate Development
    Myway.Com, Inc. 1999 - 2001
    Managed all M&A,investment, and strategic business development activities for this web based private lable portal provider for major Internet Service providers, affinity groups and consumer brands.
  • Vice President Of Business Operations, General Counsel
    Myway.Com, Inc. Mar 1997 - 1999

Mark Connon Education Details

  • Boston College
    Ba
  • Suffolk University Law School
    Jd

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