Leading the Virgin Brand & Portfolio Insight programme to highlight opportunities for leveraging the Virgin brand across consumer segments, industries, and geographies. Supporting Virgin companies across the portfolio with insight consultancy, building more effective programmes and/or insight projects.

Leading the programme to understand and monitor the equity of the Virgin brand and how to optimally leverage the brand across consumer segments, industries, and geographies.

Managing the Consumer Insight Programme

Managing easyJet's customer and consumer insight programme across Europe:-Running one of the largest customer satisfaction programmes in the European airline industry-Introducing real time customer feedback throughout the journey, ensuring customer insight is at the heart of corporate change programme-Responsible for brand and advertising tracking in ten European countries-Managing the online community-Defining the research needs of the organisation and ensuring these… Show more Managing easyJet's customer and consumer insight programme across Europe:-Running one of the largest customer satisfaction programmes in the European airline industry-Introducing real time customer feedback throughout the journey, ensuring customer insight is at the heart of corporate change programme-Responsible for brand and advertising tracking in ten European countries-Managing the online community-Defining the research needs of the organisation and ensuring these needs are met-Designing ad-hoc research projects, both qualitative and quantitative, online and offline-Strong focus on cost effectiveness Show less

•Responsible for global brand and advertising tracking•Regular author of customer satisfaction reports•Leading research projects into the retail experience, brand communications, product and services •Deciding best methodology, writing questionnaire, selecting audience and recruitment•Working very closely with research agencies where work is commissioned•Responsible for research to the value of £1 million per year•Experienced in using online community for customer and… Show more •Responsible for global brand and advertising tracking•Regular author of customer satisfaction reports•Leading research projects into the retail experience, brand communications, product and services •Deciding best methodology, writing questionnaire, selecting audience and recruitment•Working very closely with research agencies where work is commissioned•Responsible for research to the value of £1 million per year•Experienced in using online community for customer and consumer research•Working closely with digital team to integrate research with social media approach•Expertise in analysing large quantities of data from a variety of sources, including one of the largest continuous customer satisfaction studies in the industry•Skilled in synthesising analysis from different sources into actionable insights•Experience in presenting research findings, tracking results and insights to audiences ranging from senior stakeholders to front line staff and their union representatives •Shaping and improving customer experience through insight led product and service development•Strong relationship building internally and externally•Strong and effective communicator across all levels•Manage and develop contractors within the Research & Insight team to ensure consistent delivery of high quality insights•Effortlessly working across different cultural backgrounds Show less

•Deliver world class service across all customer groups and cultural backgrounds•Managing teams successfully under pressure•Effective and efficient team building, working in constantly changing teams•Ability to communicate well at all levels

•Development and implementation of new pricing structure for servers across all European Markets

•Enhance and maintain a differentiating pricing structure•Provide insights to launch UK’s first combined TV, telephone an internet package

•Maintenance of net fare programme to ensure competitiveness across all leisure sales channels•Initiate pricing activity to respond to market conditions