* Lead professional marketing strategy development, its effective implementation and detailing materials preparation * Build strategic relationships and partner with key industry players and agencies * Organization of sponsorship and speaking activities with key industry events * Measure and report performance of marketing campaigns, gain insight * Produce valuable and engaging content for website and blog BINO that attracts and converts target groups.

* Led the Dove Dogma lotions launch project in June'17, coordinating local and global team efforts regarding the import of new Dove body lotions in Russia * Led the Black Pearl National Promo project, including creating billboard designs, selecting winners, and choosing billboard locations in 30 different cities * Created and led the "National contest for sales representatives" project, including concept development and overall responsibility for the results * Created the mechanics for increasing the amount of SKU on the shelf in the traditional trade channel and successfully implemented it * Supervised the work of creative/PR/media/BTL/digital agencies to ensure effective execution * Supported the launch and building of global Unilever brands in Russia to fill white spaces for the company * Organized consumer tests for some strategic products * Prepared brand performance analysis, brand reports, and presentations. Show less

* Conducting market research and analysis * Ad hock category and competitor analysis * Development of e-learning tools * Communication with creative agency on digital and sampling activities, assist with TV commercial creation * Slides preparation for internal business presentations * Regular field studies - price check throughout Moscow * Translation of industry news/articles.

Responsibility for the retargeting campaigns: building partnerships with DSPs and ad networks, development of the global retargeting strategy, creatives preparation and testing, reporting, etc Responsibility for the LiveOps activities: full cycle of in-game promo activities, push notifications, SMM support, A/B tests, post analysis, etc; Responsibility for the App Store Optimization (ASO): metadata preparation, supervising its localization, setting strategy for different markets, conducting tests, reporting, etc; Close involvement in the international PR activities; Launching, analyzing and optimization of worldwide ad campaigns in Google Ads, Yandex Direct, Facebook, Twitter, LinkedIn, Snapchat, MyTarget, etc.