I took off time after getting married to travel around Europe, Africa, Australia, and New Zealand. Highlights included seeing an active volcano in Iceland and a pack of wild dogs in South Africa.

• People manager and team lead on Lyft's rider membership program: Lyft Pink. • Played a key role in strategic planning, improved go-to-market processes, and implemented trainings across the Lyft Pink marketing team. • Validated key messaging for Lyft Pink using audience insights, surveys, and A/B testing via owned channels. • Led naming recommendation for Lyft Pink’s two plans: Lyft Pink and Lyft Pink All Access.• Defined objectives and structure for quarterly user research to existing, prospective, and churned members in partnership with the UX Research team.

• Owned cross-channel launch strategy across in-app, email, PR, and social for Lyft’s Venmo integration.• Scaled a new payment capabilities to active users, partnering closely with Product Management and Design to ensure user comprehension and a positive experience across in-app and marketing lifecycle touchpoints.• Created loyalty framework and competitive analysis to inform product strategy and scale learnings across the organization.

• Drove messaging, sales enablement, product webinars, and channel marketing for go-to-market launches for Lyft Concierge and Concierge API, platforms which enable organizations to arrange rides for their patients, customers, and employees.• Defined messaging for Lyft’s automotive vertical based on customer insights and redesigned automotive webpage, resulting in a 2.5X lift in traffic within four months.• Developed sales playbook and presented trainings for the healthcare and automotive verticals at sales kickoff. Led API guide to onboard healthcare organizations to Lyft Concierge API’s features and operational best practices, with the goal of lowering rider no-shows.• Launched Essential Deliveries, a new way for organizations to request on-demand delivery of meals, groceries, life-sustaining medical supplies, hygiene products and home necessities, resulting in 20+ press hits.

• Led end-to-end commercialization of Pandora's visual advertising products, inclusive of display, video, and reward- based formats.• Increased revenue through go-to-market initiatives, sales packaging, beta testing, and product narratives.• Synthesized market data and client feedback to inform new product development and execute strategic goals.

• Developed and presented business opportunity, competitive analysis, and top use cases for new ad product initiatives to key stakeholders across Pandora's core ad products and Connected Home platform.• Created and implemented marketing collateral to support Pandora’s Connected Home device platform, resulting in significant year-over-year revenue growth.• Launched case study, marketing video, press release, blog, one-sheet, and success story for the Propel Electrolyte Water 2016 campaign. The campaign won several awards, including SF Big’s “Best Use of Mobile” category.

• Constructed, implemented, and assessed media plans across digital, paid social, print, radio, and out-of-home media for Microsoft and Metropolitan Transportation Commission.• Compiled and presented market consumer habits and media consumption data for eight Microsoft Store markets. • Managed clients’ advertising budgets and negotiated contracts with media publishers and networks.