Developing and executing marketing strategies to connect clients with Atlanta's newest and fast-growing law firm - Blaska Holm LLC!

Working with an amazing team to build the Fullscript brand via social, PR, content marketing, and thought leadership. Our mission is to help people get better.Responsible for:- Event marketing and sponsorships- Public relations- Brand reputation- Web presence and SEO- Content marketing and social media- Partnerships

Responsible for B2B marketing functions including public relations, brand awareness, demand gen, client and broker loyalty activities, events, and market research.

Manages the strategy and execution of B2B marketing at Purchasing Power for broker and employer channels. This includes trade media, events and conferences, lead generation and nurturing, messaging and collateral, direct mail and sales support. In addition, responsible for PR efforts and brand management. Focuses on results, improving quality and effectiveness, and ensuring projects are on-time and on-budget.

• Managed strategic and tactical brand implementation activity for a $1.5 billion organization• Successfully completed the CEO's top priority project for 2009, transitioning ChoicePoint brand equity to LexisNexis brand through a comprehensive integration program• Created, distributed and maintained brand standards manual and website for entire LexisNexis Risk Solutions business unit (4000+ employees)• Directed $200K internal brand project to increase engagement and educate employees about business goals, company values and brand positioning; included launch of intranet site, company trivia and video contest encompassing 34 offices and all LexisNexis Risk employees around the world• Created and managed the online sales collateral system which provides access to marketing materials for 1,000+ users

• Provided strategic review and tactical project support for Insurance Services, Financial and Professional Services, and VitalChek business units• Developed and implemented marketing communications in accordance with brand guidelines, including product naming and refining and updating product and service messages• Coordinated with business division leaders to develop and enhance the corporate website structure

• Created and managed marketing materials for OfficialTravelDocuments.com and VitalChek Network, including email campaigns, web content, white papers, and presentations• Conducted best practices review of state vital record agency websites and implemented changes to website