Malcolm Friedberg

Malcolm Friedberg Email and Phone Number

Demand Generation Practice Leader @ merkle

Malcolm Friedberg's Contact Details

Malcolm Friedberg's Current Company Details

merkleinc.com

Merkle

Demand Generation Practice Leader
Website:
merkleinc.com
Employees:
4075

Malcolm Friedberg Work Experience

  • merkleinc.com
    Demand Generation Practice Leader
    Merkle Nov 21 - Present · 3 yrs 6 mos
    Columbia, Maryland, United States
    Building a B2B Demand Generation Practice for Merkle, a 15,000 person global agency with net revenue of $1.3 billion. This includes selling into F1000 clients and leading seven-figure integrated engagements that deliver lead nurturing, ABM, media, creative, customer experience, customer data and numerous other marketing disciplines. Clients include GE, Workday, Sonos, Avery Denison.
  • merkleinc.com
    Revmkg
    Revmkg End date missing
    Global Agency Talent On Demand. A team of B2B experts that all have 20+ years experience in their respective fields. Go-To-Market, Demand Gen, ABM, SEO, Content, Media, Available on a project basis.
  • merkleinc.com
    Business To Business Buyer'S Journey Software
    Left Brain Dga 2012 - 2014 · 2 yrs
    Portola Valley, California, United States
    Built a buyer journey SaaS software that collects CRM, email, automation, web, social and other disparate data sources to provide a single view all marketing and sales data. Company had several global clients including Lenovo. MiDash was sold to a Position2 company in 2014.
  • merkleinc.com
    Position 2 And Vice President, Customer Success
    Left Brain Dga 2014 - 2015 · 1 yr
    Portola Valley, California, United States
    Built a leading demand generation agency reached #561 on Inc 5000 list in three years. Customers included Dell, Intel and Lenovo, and responsible for over $100M in verified pipeline revenue. The agency helps marketing organizations develop and grow successful demand generation programs. The agency delivers a full set of services that span strategy, production, analytics and optimization for demand generation programs.MiDash (Acquired by Position2)2012 – 2014Built a buyer journey SaaS software that collects CRM, email, automation, web, social and other disparate data sources to provide a single view all marketing and sales data. Company had several global clients including Lenovo. MiDash was sold to a Position2 in 2014. Show less
  • merkleinc.com
    Founder
    Re Festival 1995 - 2000 · 5 yrs
    Started a non-profit that educated kids about the environment through outdoor festivals and an in-school program. Raised over $1M in cash and in-kind sponsorships from McDonald's, Coca-Cola, San Francisco Chronicle, KRON-TV, Gannett Outdoor, KGO Radio and other companies. Grew organization from a one-day event to over 50 event days/year at five San Francisco Bay Area locations. Performed a live show and delivered an environmental educational program to over 60 Bay Area schools.
  • merkleinc.com
    Vice President, Business Development And Partnerships
    Prosper Marketplace 2018 - 2020 · 2 yrs
    San Francisco, California, United States
    * Prosper pioneered peer-to-peer lending and has helped a million borrowers leverage $13B in capital to secure their financial well-being. My short-term results include: * 40% YoY increase in loan originations via partnerships * 6 new partnerships for cross-selling and content * Manage a team responsible for driving $2B in loan volume and managing 60 active partnerships
  • merkleinc.com
    Vice President Of Marketing
    No Red Tape Mortgage 2003 - 2006 · 3 yrs
    Irvine, California, United States
    Built a marketing program that took the company from $150M/month in loan revenues to over $400M/month. Managed all marketing and created a business development unit. Launched a new company division and managed all creative and branding.
  • merkleinc.com
    Marketing Director And General Manager
    Evox Images 2000 - 2003 · 3 yrs
    Chino, California, United States
    Promoted from Marketing Director to GM of the Automotive Images Division. Sourced hundreds of new cars and built a digital photographic library of automotive images that was licensed to top web sites inlcluding Microsoft Cars and Jato Dynamics. Signed several seven-figure, multi-year deals with distributors. Had P/L responsibility and management duties for a team of over 60 employees.
  • merkleinc.com
    Chief Marketing Officer
    Euphonix 2006 - 2008 · 2 yrs
    United States
    * Built and staffed marketing department from the ground up for a $20M audio technology brand. Rebranded company's image, messaging and look/feel for US and International markets. Positioned and launch of company's first retail product in Apple stores and developed strategic marketing relationships with Apple and other technology partners.
  • merkleinc.com
    Founder And Chief Executive Officer
    Family Wise, Inc. 2016 - 2018 · 2 yrs
    * FamilyWise.com is B2C site that uses estate planning documents to collect data and cross-sell insurance and financial service products via direct & white label channels.- Drove 5% conversion of FB ads to targeted users- Generated 3.4% CTR on outbound email campaigns to partner lists- Signed partnerships with a variety of organizations including Catholic Charities USA. - Built company from concept to operating technology, including fundraising from notable Silicon Valley investors and VCs and managed all advertising and go-to-market programs. Show less
  • merkleinc.com
    Vice President Business Development And New Customer Acquisition
    Prosper Marketplace 2019 - 2020 · 1 yr
    San Francisco, California, United States
    * Expanded role for all acquisition: * Manage $40M budget for acquisition of $3B in loans via digital, email, direct mail, partners * Signed 7-figure, multi-year deal that generated 25% of company's 2019 EBITDA * Created "MyProsperPage," customer engagement/cross-sell program for 8M users/prospects * Signed partnerships with Mint/Intuit, Quinstreet, Nerd Wallet, ADT, Nelnet, Chime
  • merkleinc.com
    Chief Marketing Officer
    Clevertap 2015 - 2016 · 1 yr
    Mountain View, California, United States
    * Sequoia/Accel funded, CleverTap helps Marketers and Developers use mobile marketing to drive customer engagement. With over 3,000 global customers, CleverTap's proven technology powers all mobile app-related messaging in a simple to use, lightweight SDK. As company's first marketing hire, responsible for all Global Marketing and Customer Acquisition (Strategy and Growth Hacking) for mobile engagement and analytics platform. * Created US Go To Market strategy * Generated the first $1M in revenue * 3x new customer acquisition (1k - 3k) in first 11 months * Rebranded company and launched US brand, from "WizRocket" to "CleverTap" * Helped land first enterprise accounts in US * Built and managed global team of Developer Evangelists * Built content strategy and scaled content creation program to produce 100's of videos, blogs, Slideshare, Quora, white papers, case studies, contributed articles * Manage social, paid media, email campaigns, PR, content creation and other channels

Malcolm Friedberg Education

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