
Malcolm Friedberg Email and Phone Number
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Malcolm Friedberg Work Experience
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Demand Generation Practice LeaderMerkle Nov 21 - Present · 3 yrs 6 mosColumbia, Maryland, United StatesBuilding a B2B Demand Generation Practice for Merkle, a 15,000 person global agency with net revenue of $1.3 billion. This includes selling into F1000 clients and leading seven-figure integrated engagements that deliver lead nurturing, ABM, media, creative, customer experience, customer data and numerous other marketing disciplines. Clients include GE, Workday, Sonos, Avery Denison.
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RevmkgRevmkg End date missingGlobal Agency Talent On Demand. A team of B2B experts that all have 20+ years experience in their respective fields. Go-To-Market, Demand Gen, ABM, SEO, Content, Media, Available on a project basis.
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Business To Business Buyer'S Journey SoftwareLeft Brain Dga 2012 - 2014 · 2 yrsPortola Valley, California, United StatesBuilt a buyer journey SaaS software that collects CRM, email, automation, web, social and other disparate data sources to provide a single view all marketing and sales data. Company had several global clients including Lenovo. MiDash was sold to a Position2 company in 2014.
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Position 2 And Vice President, Customer SuccessLeft Brain Dga 2014 - 2015 · 1 yrPortola Valley, California, United StatesBuilt a leading demand generation agency reached #561 on Inc 5000 list in three years. Customers included Dell, Intel and Lenovo, and responsible for over $100M in verified pipeline revenue. The agency helps marketing organizations develop and grow successful demand generation programs. The agency delivers a full set of services that span strategy, production, analytics and optimization for demand generation programs.MiDash (Acquired by Position2)2012 – 2014Built a buyer journey SaaS software that collects CRM, email, automation, web, social and other disparate data sources to provide a single view all marketing and sales data. Company had several global clients including Lenovo. MiDash was sold to a Position2 in 2014. Show less
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FounderRe Festival 1995 - 2000 · 5 yrsStarted a non-profit that educated kids about the environment through outdoor festivals and an in-school program. Raised over $1M in cash and in-kind sponsorships from McDonald's, Coca-Cola, San Francisco Chronicle, KRON-TV, Gannett Outdoor, KGO Radio and other companies. Grew organization from a one-day event to over 50 event days/year at five San Francisco Bay Area locations. Performed a live show and delivered an environmental educational program to over 60 Bay Area schools.
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Vice President, Business Development And PartnershipsProsper Marketplace 2018 - 2020 · 2 yrsSan Francisco, California, United States* Prosper pioneered peer-to-peer lending and has helped a million borrowers leverage $13B in capital to secure their financial well-being. My short-term results include: * 40% YoY increase in loan originations via partnerships * 6 new partnerships for cross-selling and content * Manage a team responsible for driving $2B in loan volume and managing 60 active partnerships
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Vice President Of MarketingNo Red Tape Mortgage 2003 - 2006 · 3 yrsIrvine, California, United StatesBuilt a marketing program that took the company from $150M/month in loan revenues to over $400M/month. Managed all marketing and created a business development unit. Launched a new company division and managed all creative and branding.
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Marketing Director And General ManagerEvox Images 2000 - 2003 · 3 yrsChino, California, United StatesPromoted from Marketing Director to GM of the Automotive Images Division. Sourced hundreds of new cars and built a digital photographic library of automotive images that was licensed to top web sites inlcluding Microsoft Cars and Jato Dynamics. Signed several seven-figure, multi-year deals with distributors. Had P/L responsibility and management duties for a team of over 60 employees.
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Chief Marketing OfficerEuphonix 2006 - 2008 · 2 yrsUnited States* Built and staffed marketing department from the ground up for a $20M audio technology brand. Rebranded company's image, messaging and look/feel for US and International markets. Positioned and launch of company's first retail product in Apple stores and developed strategic marketing relationships with Apple and other technology partners.
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Founder And Chief Executive OfficerFamily Wise, Inc. 2016 - 2018 · 2 yrs* FamilyWise.com is B2C site that uses estate planning documents to collect data and cross-sell insurance and financial service products via direct & white label channels.- Drove 5% conversion of FB ads to targeted users- Generated 3.4% CTR on outbound email campaigns to partner lists- Signed partnerships with a variety of organizations including Catholic Charities USA. - Built company from concept to operating technology, including fundraising from notable Silicon Valley investors and VCs and managed all advertising and go-to-market programs. Show less
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Vice President Business Development And New Customer AcquisitionProsper Marketplace 2019 - 2020 · 1 yrSan Francisco, California, United States* Expanded role for all acquisition: * Manage $40M budget for acquisition of $3B in loans via digital, email, direct mail, partners * Signed 7-figure, multi-year deal that generated 25% of company's 2019 EBITDA * Created "MyProsperPage," customer engagement/cross-sell program for 8M users/prospects * Signed partnerships with Mint/Intuit, Quinstreet, Nerd Wallet, ADT, Nelnet, Chime
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Chief Marketing OfficerClevertap 2015 - 2016 · 1 yrMountain View, California, United States* Sequoia/Accel funded, CleverTap helps Marketers and Developers use mobile marketing to drive customer engagement. With over 3,000 global customers, CleverTap's proven technology powers all mobile app-related messaging in a simple to use, lightweight SDK. As company's first marketing hire, responsible for all Global Marketing and Customer Acquisition (Strategy and Growth Hacking) for mobile engagement and analytics platform. * Created US Go To Market strategy * Generated the first $1M in revenue * 3x new customer acquisition (1k - 3k) in first 11 months * Rebranded company and launched US brand, from "WizRocket" to "CleverTap" * Helped land first enterprise accounts in US * Built and managed global team of Developer Evangelists * Built content strategy and scaled content creation program to produce 100's of videos, blogs, Slideshare, Quora, white papers, case studies, contributed articles * Manage social, paid media, email campaigns, PR, content creation and other channels
Malcolm Friedberg Education
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Menlo - Atherton High School
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Menlo Atherton Hs
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Loyola Law SchoolDoctorates
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Bachelor Of Arts in Philosophy
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Doctorates in Law
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Start your free trialFrequently Asked Questions about Malcolm Friedberg
What company does Malcolm Friedberg work for?
Malcolm Friedberg works for Merkle
What is Malcolm Friedberg's role in his/her workplace?
Malcolm Friedberg's role in his/her workplace is Demand Generation Practice Leader.
What is Malcolm Friedberg's email address?
Malcolm Friedberg's email address is ma****@****hoo.com
What is Malcolm Friedberg's direct phone number?
Malcolm Friedberg's direct phone number is +165091*****
What schools did Malcolm Friedberg attend?
Malcolm Friedberg attended Menlo - Atherton High School, Menlo Atherton Hs, Loyola Law School, Reed College, and Loyola Marymount University .
What are some of Malcolm Friedberg's interests?
Malcolm Friedberg has interest in Wrestlemania With My Three Sons, Sports, Writing, and Children.
What is Malcolm Friedberg's role in his/her workplace?
Malcolm Friedberg has skills like Integrated Marketing, Strategy, Marketing Automation, Demand Generation, Marketing Strategy, Analytics, Crm, B2b, Marketing, Business Development, Email Marketing, Online Marketing, Lead Generation, B2b Marketing, Strategic Partnerships, Enterprise Software, Digital Marketing, Start Ups, Advertising, Seo, Content Marketing, Lead Management, Sales, Brand Management, Marketing Communications, Social Media Marketing, Market Planning, Direct Marketing, Mobile Marketing, Database Marketing, Customer Acquisition, Digital Strategy, Online Advertising, Salesforce.com, Content Strategy, E Commerce, Ppc, Brand Development, Positioning, Romi, Web Analytics, Multi Channel Marketing, Inbound Marketing, Campaign Management, Sem, Interactive Marketing, Google Analytics, Saas, Web Marketing, and Online Lead Generation.
Who are Malcolm Friedberg's colleagues?
Malcolm Friedberg's colleagues are Shubham Kalpande, Meredith Miller, Karen Barca, Madison Coats, Shawn Streett, and David Dullea. and Dave Hennessy.