-Defined our audiences and strategized creative executions for Indeed and Meta Quest-Conducted primary and secondary market research, including qualitative and quantitative -Researched our target audiences behaviors and habits to create effective media plans-Allocated $22 million budget between media vehicles, production teams, and contingency plans-Oversaw the account team, gathered material for meetings, graded research submissions

-Managed Critter Control’s SEO and SEM on a national scale -Elevated multiple client’s social media KPIs through updated and relevant content-Administered full scale SEM and PPC campaigns for multiple clients-Gained experience in adapting to various brands and applying their unique aesthetics-Assisted in tasks such as model recruitment, e-commerce quality checks, creating PPC reports