Led BD & Client Relationship Building - Successfully recruited new retail clients and built close and personal relationship with worldwide buyers from top Department Stores as BHV of Lafayette Group in France, John Lewis and Laura Ashley in UK, Crate & Barrel in USA, El Corte Ingles in Spain, Beacon in Australia, and cooperation with top designer company as Fransen in Denmark, AXO in Italy, LA REDOUTE of France to worldwide 5-star hotels design projects including Hyatt, Sheraton, Marriot, etc. Led Trend Setting - implementation of company’s Fashion Collection Catalogue every S/S and A/W, in consideration of worldwide customer trends from Classic to Modern and Contemporary styles. Led Visual Merchandizing - Renovated company showrooms with fashionable designs, segmented merchandising, and upscale displays. Led NPD & P&L - Moved strategically in developing new product portfolio with higher profit contribution with cross functional team

Active participation of international tradeshows and extensive travels to Hong Kong, Tokyo, Dubai, Milan, Frankfurt, London to meet worldwide buyers and predict worldwide fashion furnishing trends. Marketing of the company in international exhibitions and actively build PR relationships with tradeshow media to maximize exposure of the company products and our leading edge in the industry. Took marketing initiatives to acquire new clientele of targeted profile through professional presentation to worldwide clients. Improved company margin by enhancing selling skills on high margin collections and developing strategies to approach targeted worldwide buyers of both distributors and retailers Streamlined internal working process and daily operations through practical communications and people skills. Proactively held company strategic meeting to communicate new strategic moves to top managers and follow-up meetings with cross functional teams in sales order & production discussion, R&D product development, raw material procurement with clear strategic direction and executio

 Responsible for Skincare and Beauty business development strategies and implementation in young age segment and seek distributorship from overseas skincare brands.  Planned people organization with business development key milestones.  Grew the sales and improve brand P&L by proposing new business models and marketing strategies and plans  Initiate skincare brand equity study and workshop to further strengthen brand positioning and reshape brand tonality  Developed multiple beauty care brands strategies and product category mix portfolio strategies  Developed new skincare lines, brand launch strategies, marketing investment mix, and implementation plans within limited time frame  Planned and controlled marketing departmental budget

* led brand mega launch in Taiwan within 2 months tight schedule, with press conference and generated media reports on major tv news, fashion magazines, online medias, building brand awareness in the market. * maximized advertising and social media exposure from newsworthiness angles, such as 100 models testimonials, Fashionguide awards-winning brand, ingredients stories, and face segmentation care. * strategized with trade bargaining power and pipelined to all major skincare selling channels, including department stores, online shopping, tv shopping, corporate sales ,etc. * managed budget and daily operations of cross functional teams, including sales, marketing, logistics, DOH regulatory affairs, etc. * Launch RACINNE to Taiwan * http://photo.pchome.com.tw/m/p/photo/amy6955/9/138917438155 * Press Conference * http://beautyplus.iswii.net/special-report/live/112664