𝘓𝘢𝘳𝘨𝘦𝘴𝘵 𝘧𝘢𝘮𝘪𝘭𝘺-𝘰𝘸𝘯𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘚, 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘢𝘯𝘥 𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘪𝘵𝘺 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘚 𝘢𝘯𝘥 𝘊𝘢𝘯𝘢𝘥𝘢In my role as a Marketing and Media Manager in corporate property support center, managed all aspects of paid digital and traditional media. Brand portfolio includes: ✦ Live Sports Entertainment & Exhibits: The Original… Show more 𝘓𝘢𝘳𝘨𝘦𝘴𝘵 𝘧𝘢𝘮𝘪𝘭𝘺-𝘰𝘸𝘯𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘚, 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘢𝘯𝘥 𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘪𝘵𝘺 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘪𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘜𝘚 𝘢𝘯𝘥 𝘊𝘢𝘯𝘢𝘥𝘢In my role as a Marketing and Media Manager in corporate property support center, managed all aspects of paid digital and traditional media. Brand portfolio includes: ✦ Live Sports Entertainment & Exhibits: The Original Harlem Globetrotters (200+markets including Canada), HALO: Outpost Discovery✦ Live Music: Wild Adventures LIVE! Concert Series✦ Theme Parks: Dollywood | Splash Country, Silver Dollar City | Whitewater, Wild Adventures | Splash Island Water Park, Kentucky Kingdom | Hurricane Bay ✦ Resorts: Dollywood's DreamMore Resort, Dollywood's HeartSong Lodge & Resort, Callaway Resort & Gardens ✦ Travel & Tourism Co-op Partnerships: City of Gatlinburg, Visit Sevierville, My Pigeon Forge, Knoxville ✦ Aquariums: Adventure Aquarium, Vancouver Aquarium I collaborate with key stakeholders across the enterprise to develop media plans that drive attendance, season pass sales and revenue growth. Responsible for overseeing centralized agency partner encompassing media planning, buying, budgeting, media mix, optimization, multi-channel buys and go-to-market strategies for fixed site properties and touring entertainment. Managed, planned and negotiated all in-house direct media buys. Responsible for eight-figure budget and end-to-end execution of paid campaigns, combining a full funnel approach of digital and traditional platforms to include; paid search, paid social (Meta, IG, TikTok, LinkedIn, Pinterest), native, programmatic display and video, OTT/CTV, YouTube, streaming audio, linear TV, radio, OOH and print. Show less

𝘊𝘰𝘹 𝘔𝘦𝘥𝘪𝘢 𝘎𝘳𝘰𝘶𝘱 𝘰𝘱𝘦𝘳𝘢𝘵𝘦𝘴 𝘛𝘝 𝘴𝘵𝘢𝘵𝘪𝘰𝘯𝘴, 𝘤𝘢𝘣𝘭𝘦, 𝘳𝘢𝘥𝘪𝘰, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘯𝘥 𝘱𝘳𝘪𝘯𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 As a Digital Media Strategist, I led new business development and executed digital omni-channel buying strategies, driving 200% YoY revenue growth. I managed a diverse digital portfolio, including paid social, display, SEM paid search, programmatic, OTT, CTV, native and premium publisher direct platforms such as DawgNation.com, AJC.com and… Show more 𝘊𝘰𝘹 𝘔𝘦𝘥𝘪𝘢 𝘎𝘳𝘰𝘶𝘱 𝘰𝘱𝘦𝘳𝘢𝘵𝘦𝘴 𝘛𝘝 𝘴𝘵𝘢𝘵𝘪𝘰𝘯𝘴, 𝘤𝘢𝘣𝘭𝘦, 𝘳𝘢𝘥𝘪𝘰, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘢𝘯𝘥 𝘱𝘳𝘪𝘯𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 As a Digital Media Strategist, I led new business development and executed digital omni-channel buying strategies, driving 200% YoY revenue growth. I managed a diverse digital portfolio, including paid social, display, SEM paid search, programmatic, OTT, CTV, native and premium publisher direct platforms such as DawgNation.com, AJC.com and Mundohispanico.com. I delivered client presentations, conducted performance analysis, and provided strategic recommendations for campaign optimization. My role extended to being appointed to Cox Auto Champions, where I evaluated innovative ideas, client successes, and industry trends to identify revenue growth opportunities. Additionally, I published guest articles for MAADA (Metro Atlanta Automobile Dealers Association), establishing myself as a thought leader in digital marketing tactics. Show less

𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘴𝘪𝘵𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘵𝘭𝘢𝘯𝘵𝘢 𝘔𝘦𝘵𝘳𝘰 𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘯𝘦𝘸𝘴, 𝘢𝘳𝘵𝘴, 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘧𝘰𝘰𝘥 𝘢𝘯𝘥 𝘮𝘶𝘴𝘪𝘤 • Develop integrated marketing plans with local and national accounts• Acted as internal digital lead for programmatic display to support sales staff• Responsible for selling multiple digital solutions to include cl.com premiums, programmatic, mobile, video• Top digital seller in programmatic and… Show more 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘴𝘪𝘵𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘵𝘭𝘢𝘯𝘵𝘢 𝘔𝘦𝘵𝘳𝘰 𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘯𝘦𝘸𝘴, 𝘢𝘳𝘵𝘴, 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵, 𝘧𝘰𝘰𝘥 𝘢𝘯𝘥 𝘮𝘶𝘴𝘪𝘤 • Develop integrated marketing plans with local and national accounts• Acted as internal digital lead for programmatic display to support sales staff• Responsible for selling multiple digital solutions to include cl.com premiums, programmatic, mobile, video• Top digital seller in programmatic and O&O with increases of 75% YOY Show less