* Responsible for marketing animals on organization’s website through the use of high quality photographs, biographies, and video footage. * Use Facebook and Instagram to publicize Adoption Center news, events, and adoptable animals. * Create print materials including brochures and signage for distribution and display in Adoption Center. * In 2015, secured homes for over 5,900 cats and dogs as member of Adoption Team. * Manage a team of volunteers to place long-term and special needs animals into foster homes in order to provide enrichment, socialization, and training opportunities. Show less

* Assisted team on development and execution of strategic publicity programs for consumer brands TracFone Wireless, Milk, and Ancestry. * Composed pitches based on timely, relevant angles and disseminated to media to garner brand coverage. * Carried out daily monitoring and reporting of brands’ press and social media placements. * Supported activations for various brands by drafting spokesperson talking points and syndicated feature stories and handling event preparation details. * Performed social media audits for new business proposals evaluating current practices, areas of improvement, recommendations, and competitor analyses. Show less

Contract position)● Supported company president on publicity initiatives for hospitality industry clients including 4-Star Restaurant Group, The Trotter Project, Jar Bar, Bistronomic, Avli, and Marriott Chicago Downton Magnificent Mile. ● Using Cision software, compiled strategic lists of media contacts for tailored pitching on behalf of clients.● Drafted press releases for The Trotter Project's 4th annual Charlie Trotter Days and the announcement of Ella Elli's brunch service. ● Researched highly engaged, food focused bloggers to invite to client events. ● Assisted in the management of social media accounts for Caren Joan Public Relations, Inc. ● Clipped press results secured for CJPR clients to display on company website. Show less

* Arranged temporary care and housing for an average of 150 animals through the utilization of foster volunteer network. * Corresponded regularly with foster volunteers to verify medical condition of animals as well as provide guidance and support. * Scheduled veterinary appointments and spay or neuter surgeries for all animals in foster care. * Oversaw current volunteers in screening and approving applications of prospective foster volunteers. * Recruited foster volunteers through the use of weekly e-mail blasts, Facebook postings, and website updates. Show less

Worked collaboratively with team to carry out strategic media relations campaigns for agency clients.

* Contract position) * Directly supported Account Executives on national and regional press strategies for lifestyle and consumer brands including Fromm, Ingrid & Isabel, Holly & Tanager, and Weddington Way. * Compiled pitches targeted toward national and regional long-lead, short-lead, and broadcast outlets to garner coverage surrounding store openings, events, and product launches. * Developed client materials including meeting agendas, campaign strategies, broadcast talking points, and end of month press updates and scanned placements. * Assisted in planning and executing events to highlight client initiatives. * Handled influencer research, outreach, and seeding campaigns. Show less

* Worked directly with owner of independently operated, Nashville based handmade jewelry company to create publicity and social media strategies to effectively achieve business objectives. * Developed targeted influencer engagement campaigns focused on building brand awareness and driving sales through collaborations with on-brand bloggers. * Created lists of media outlets and contacts for future pitching. * Reviewed requests sent through HARO for potential media opportunities. * Monitored, clipped, and compiled listings of media placements. Show less

* Assist Account Executives on services for clients in the fashion, lifestyle, and beauty industries including Hush Puppies, Brilliant Earth, Alyce Paris, and Burr Ridge Village Center. * Write and distribute pitch letters to media outlets to build awareness and publicize client announcements. * Assist in planning and executing events to highlight client initiatives. * Compile media lists for future pitching using Cision. * Research influential bloggers with whom to partner to promote clients. * Create blog posts and other content for both Skirt PR and client social media accounts. * Monitor, clip, and compile listings of clients' media placements.

* Drafted written materials including press releases, media alerts, boilerplates, client biographies and other assets. * Identified and partnered with influencers to develop content and garner further visibility for clients on social media. * Secured, coordinated and attended TV segments and provided client media training.