Lou Demers

Lou Demers Email and Phone Number

Underwriting Sales Representative At Maine Public @ Maine Public
lewiston, maine, united states

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Lou Demers personal email

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mpbn.net

Maine Public

Underwriting Sales Representative At Maine Public
lewiston, maine, united states
Website:
mpbn.net
Employees:
96

Lou Demers Work Experience Details

  • mpbn.net
    Underwriting Sales Representative
    Maine Public Jul 2013 - Present
    Portland, Maine Area
    Secure business, non-profit, and foundation support in the form of underwriting/marketing messages on Maine Public Radio and Television, mainepublic.org, digital radio livestreams, podcasts, and in “Experience” magazine. Assist in the development and implementation of revenue-enhancing promotion strategies. Collaborate with team members to reach or exceed monthly departmental revenue goals. Consistently perform as a top-producer. Work in partnership with advertising agencies to implement public media branding campaigns. Continually hone best practice sales and marketing skills, taking a consultive approach and developing multi-tiered public media campaigns that align with clients' missions and goals. Excel at working with clients whose motivations are ROI-based and/or philanthropic in nature.
  • mpbn.net
    Co-Founder
    Frenchies' Natural Products Feb 2012 - Present
    Portland, Maine Area
    Frenchies' Natural Products produces natural products with a Maine Woods theme, including insect repellent ('Maine Woods Bug Dope'), air fresheners/body mists, foaming hand soaps and other products made from essential oils of balsam fir, pine, spruce, cedar and other trees and plants. All of our products are proudly made in Maine and we ship anywhere in the U.S. and Canada. Frenchies' brings a little bit of the northern forest into your every day life. If you LOVE THE WOODS, you'll love Frenchies'!
  • mpbn.net
    Multi-Media Sales Specialist (Digital Emphasis)
    Wcsh 6 May 2012 - Jul 2013
    Portland, Maine Area
    Work in partnership with business owners and marketing professionals to increase revenue and branding awareness by utilizing the digital advertising products of GannettLocal, Yahoo!, WCSH 6, WLBZ 2. Expertise areas include: SEO, PPC, Behavioral Targeting, Retargeting, Mobile, Social Media, Website Development, SMS Text Advertising, Online Banner Ads (including Rich Media), Email Marketing, Television Advertising. Thorough knowledge of digital advertising performance metrics. Consultative approach to solving client challenges, with emphasis on creating a positive ROI, setting realistic expectations and quantifying results.
  • mpbn.net
    Dealchicken Account Executive At Wcsh 6
    Gannett Aug 2011 - May 2012
    Wcsh 6, Portland, Maine
    Account Executive for DealChicken.com (Southern & Central Maine), the fastest-growing business-to-consumer daily deals program in Maine and the U.S. (DealChicken now exists in 57 markets across the United States). Work with local businesses and organizations to design and execute merchant offers that will reach a large local audience of affluent consumers. Collaborate with business-owners and marketing professionals to create offers that: 1) may result in hundreds of new customers and 2) strive to be profitable, while providing the business/organization with an incredible amount of marketing exposure via TV (WCSH 6), radio, online, social media and mass email marketing.
  • mpbn.net
    Digital Media Specialist
    Mainetoday Media, Inc. Jul 2008 - Aug 2011
    Digital media sales representative for Maine's largest media company, selling online retail advertising for the organization's traditional news and information websites, mobile websites, and I Phone application. Helped successfully launch and manage "The Maine Deal!" online gift certificate program. Service extensive advertiser account list, continually prospect for and close new business. Forge strong working relationships with local and national advertising agencies. Proven track record of developing successful partnerships with Maine-based businesses and organizations that result in a high percentage of client satisfaction and repeat business.Work with clients to implement successful, effective, targeted online campaigns to enhance branding and/or result in a large number of conversions. Monitor online campaigns weekly (impressions, clicks and CTR) and advise clients to change creatives or ad positions, when appropriate. Working knowledge of traditional banner advertising, rich media expander ads, video ads, mobile advertising and text alert campaigns. Additional focus in online recruitment advertising--thorough knowledge of Monster.com's suite of products. Solid familiarity with web analytics and metrics, geo and behavioral targeting. Extensive experience in the conceptual design of banner advertising (copy writing and layout)--branding, call to action, placement and scheduling. Strong working knowledge of social media. Conceptualized and developed specialized online packages, resulting in tens of thousands of dollars of new revenue to the company.
  • mpbn.net
    Real Estate Sales & Marketing Specialist
    Self Employed Jan 1998 - Oct 2008
    Full-time REALTOR, specializing in residential real estate in Maine, Colorado, and California. Reached “top producer” status, selling several million dollars of real estate annually, on average. · Most recently affiliated as a broker with Maine Coast Properties, Scarborough, ME. · Provided real estate expertise to clients.· Continually prospected for new business via phone, e-mail, online and direct mail. · Created tailored marketing plans for properties, which included print, online, direct mail, and e-mail.· Website administrator and real estate sales data analyst for business website. · Quantitatively analyzed the Portland real estate market, comparing detailed MLS sales data; highlighted trends and distributed data to the general public, media and clients.· Researched and authored real estate-related articles and published them online and in local newspapers.· Successfully retained clients for repeat business and received a high volume of referrals.
  • mpbn.net
    News Bureau Manager/Staff Writer
    Dominican University Of California Aug 1996 - Jan 1998
    Principal researcher-writer for the University’s quarterly alumni news publication, capital campaign, departmental brochures, and presidential communications. Primary liaison between the University and the media.· Efforts resulted in greatly increased awareness of the University through dissemination of information to alumni, the community, and the media. Conducted interviews with faculty and administrators and wrote articles for both internal and external publications. Initiated communication with the media. Aided in University’s capital fundraising campaign. Served as photography/art consultant for University publications.
  • mpbn.net
    Director Of Public Relations
    Curry College Apr 1994 - Sep 1995
    Designed and executed strategic public relations plan for the College, stressing strong community, government, and media relations. · Promoted College’s programs and personnel wherever possible (newspaper, magazines, television, and radio). Co-editor of—and contributing writer to—College’s alumni magazine. Wrote and distributed all press releases. Authored and edited presidential speeches and op-ed columns. Acted as official spokesperson for the College. Assisted with crisis management. Cultivated community-College relations. Planned and executed the College’s commencement. Managed the sports information department and work-study students.
  • mpbn.net
    Promotion Director
    Wrko/Whdh Radio Jan 1993 - Apr 1994
    Organized and implemented on-air promotions and events for two major “news” and “talk” stations. Worked with on-air personalities, programming, and sales staffs. Fill-in on-air host for public affairs program.
  • mpbn.net
    Sales Assistant
    Wbos Radio Mar 1989 - May 1991
    Assisted sales team with day-to-day activities. Acted as “back-up” traffic manager, utilizing Columbine traffic software to manage station’s advertising inventory. Contributing writer to station’s newsletter. Writer-producer of on-air programming segments. Provided voice-overs for broadcast.
  • mpbn.net
    Marketing Assistant
    Hoyts Mar 1988 - Mar 1989
    Supported the marketing department in executing the placement of newspaper advertising for new film releases in markets throughout the Northeast.

Lou Demers Education Details

  • mpbn.net
    State University Of New York At Oswego
    Communications

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