Associazione dedicata alla diffusione della professione del Business Designer

* Senior Category ManagerMain areas of responsibility * Designed and executed strategy and tactics for Perfumery and Pharmacy department growth, reviewing current product range, margins and revenues of assigned categories * Lead commercial category strategy, drowned the Go To Market and promo integrated plans Main projects * Launched “Nude Make Up”: strategic concept, partners selection and negotiation, store implementation, beauty ambassador training, merchandising guidelines, in-store promo & events, digital communication and CRM campaigns * Launched personal care brand Cosmia by Auchan: brand positioning, product portfolio, promo and BTL/ABL communication, CRM and digital strategy, store brand ambassador training, merchandising Show less

Lecturer Trade Marketing & Category Management Strategia Marketing Management Brand Management Category Management Trade Marketing Management Marketing Multicanale Digital Marketing CRM Instore Promotion Display & Visual Merchandising Business Model Innovation

* ☛ ADI Global Distribution is a global leader in the distribution of security products * ◊ Security products * Intrusion detection * Video surveillance Access control * Fire and gas detection * International Sales Account & Brand Manager * Main areas of responsibility * Development of DACH Sales and Italy * Brand & Product Management * Event manager Training Partner installers and fairs

* ☛ KLINGER is the global partner for global strength and all fluid control solution * ◊ Industrial Sealing - Fluid Control - Instrumentation * Executive Assistant to Ceo and Sales Director * Main areas of responsibility * Agenda management, organization of corporate events, travel and institutional roadshows * Coordination of institutional communication activities and external company relations * Analysis and preparation of institutional and commercial documents

* ☛ DEBORAHGROUP, a history of cosmetic excellence Made in Italy * ◊ Make-up - Skin Care - Body Treatments - Fragrances * Trade Marketing Manager * Main areas of responsibility * Spearheaded Trade Budget for in-store promotion and sell out activation, in national chains & department stores * Custom based product and POP development, consumption activations, in top clients specialist chains and international branches, leveraging contest gaming and promo activities * Managed creative agencies in developing activation campaign within allocated budgets * Event Manager Cosmoprof Fair * Main Project * Design, development and ongoing of the EXCELLENCE IN POP Project: rebranding of the brand's display system for modern and specialized channel

* Strategic Business Development Manager * direct report to CEO * Main areas of responsibility * Market scenario analysis to explore new business opportunities * Definition of partnership strategy to guarantee the presence and visibility of the brand * Generation of new contacts and development of the commercial relationship, with innovative solutions and services to meet the needs of current and potential customers * Set up pricing policies, profitability targets and customer satisfaction * Set up ndustry events, feedback on market and creative trends * Coordination and supervision of marketing & communication teams * Specializations * Business Development Agile Methodologies Agile Marketing Strategy Marketing Management Agile Salest Marketing Management Multichannel Marketing Digital Marketing CRM Instore Promotion Display & Visual Merchandising Business Model Innovation

* Business & Marketing Consultant * Training & Consulting in Business Agility, Strategy & Business Innovation with a focus on Agility for Marketing & Sales * I build and implement innovative solutions to reduce costs, increase revenues and generate * new business models in an Agile key * Planning and execution of the Agile transformation strategy, as the guiding thread of business development in VUCA contexts * Definition of the strategic and operational alignment of the Marketing & Sales teams, generate value and organizational structures capable of interpreting change and responding quickly to challenges * Agile HR and Agile Mindset, training and coaching of business leadership to develop new ones * organizational culture and Agile Marketing process models * Strategy Business Development Agile Methodologies Agile Marketing Marketing Management Agile Sales Multichannel Marketing Digital Marketing CRM Agile Adaptive Strategy Agile Hr Business Model Innovation Business Plan

* ☛ KASANOVA, the leading Italian player in the household & furnishing accessories sector◊ Flagship stores, Shop in Shop, Franchising, e-commerceHead Of Marketing CommunicationsLed strategic and operational marketing plan, in line with the business objectives * M;anaged Marketing Budget for 550 stores, eCommerce and social media * Coordinated of the innovation and product development process of the Private Label Strategic loyalty & CRM supervision, with a focus on continuous improvement of Brand Awareness * Head of the Marketing, Purchasing and Communication teams Show less

* ☛ NUNCAS is THE LOVEBRAND of fabric care, surface cleaning and room fragrance * ◊ Premium Quality Brand to take care of your home * Trade Marketing Manager * Main areas of responsibility * Build a distinctive brand strategy through high quality product positioning, insight-driven advertising, consumer activations and digital initiatives, developing channel distribution-specific programs * Pricing and market access, liaised with sales organization to support effective delivery brand strategy * Start up Retail Operation: Shop in Shop project (partner affiliation) and owned shops * Enrolled Nuncas Academy for training client’s store personal and owned brand ambassador team, * Supervised brand digital strategy and communication activities for every touchpoint * Loyalty programs and CRM strategy development

* International Sales & Marketing Key Account Manager * Main areas of responsibility * Managed North European, DACH and Middle East distributors * Definition and execution of the Sales Business Plan * Media coordination, PR, events, promotional activities and POP materials per country/channel